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Introducing the New Lomo'Instant Wide — The World's Most Creative Instant Wide Camera & Lens System
They say there’s a first time for everything and with the Lomo’Instant Wide, that couldn’t be more accurate. Combining high quality craftsmanship with versatile features, the Lomo’Instant Wide is the instant camera for any and every person who revels in capturing every beautiful, bizarre and bewildering moment in a creative, super wide, crisply sharp and perfectly exposed way.
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Fully Automatic & Creative Modes
The Lomo’Instant Wide has three different creative shooting modes for all of your shooting desires in every situation you might find yourself in, from an intimate house concert in the East Village to Sunday brunch with friends.
Unrivalled Creativity
The Lomo’Instant Wide is packed with creative and experimental features that set it apart from any other instant camera, past or present.
Fully Automatic Shutter & Flash
One of the many features that set the Lomo’Instant Wide apart from all of the others is its fully automatic shutter, which automatically determines how much light is necessary for perfect exposure — a totally hassle-free instant experience with amazing creative possibilities!
Shutter Remote Control Lens Cap
The lens cap of the Lomo’Instant Wide does way more than just protect the built in 90mm lens from dust and scratches — it doubles as a shutter remote control that allows easy and convenient self-portraits, group photos and long exposures!
Ride On The Wide Side
Conjuring the spirit of shooting large film format Polaroids of yesteryear, the Lomo’Instant Wide uses Fujifilm Instax Wide film, which is twice as wide as Fujifilm Instax Mini film and just as easy to share and show off.
Left: An Instax Wide photo; Right: An Instax Mini photo
Add to that three Lens Attachments (Wide-Angle, Close-Up and Splitzer), flash on/off control in any mode, unlimited long and multiple exposures, interchangeable color gel filters, exposure compensation — an incredible array of awesome features that take instant photography to a whole new level!
Exclusive Pre-Order Edition
As a special pre-order offering, we’ve made a very limited amount of the Lomo’Instant Wide Portobello Edition exclusively available from Lomography. Once stock runs out, there won’t be any left! Pre-order today to call this very special edition your own!
The Lomo’Instant Wide is being produced in small batches, one edition at a time, which means pre-orders will be available on a first come, first served basis. For everyone who pre-orders, we will be throwing in a couple of fantastic freebies — a Lomo’Instant Wide Strap and a pack of 4 color gels! Pre-order yours now to get these great bonuses and secure your place in line to receive yours before the holidays! Delivery for the first batch is estimated to begin with Black and White Editions in early December 2015*.
Please Note: The planned delivery date is not a guarantee and should only be viewed as estimation. However, we always do our best to ensure delivery as soon as possible. Additionally, Piggy Points and other discounts cannot be applied to Lomo’Instant Wide pre-order purchases.
We're thrilled to introduce the Lomo'Instant Wide — the world's most creative instant wide camera and lens system! Combining high quality craftsmanship with versatile features, the Lomo’Instant Wide is the instant camera for any and every person who revels in capturing every beautiful, bizarre and bewildering moment in a creative, super wide, crisply sharp and perfectly exposed way.
I guess I guessed it right, including the name of the new camera! Only the price is a bit higher than I hoped for, but with a shutter remote in the lens cap you get additional functions also. The design looks OK to me, only the extending finder makes it a bit harder to store the camera. But as the competing Fujifilm Instax Wide 210 and 300 have this also, it is probably the only way to keep the overall size of the camera usable. Of course the big box with the Instax Wide film which has to fit in the camera is the biggest design limitation for a camera like this.
It is a pity that there is a two month pre-order period, but at least it is not a Kickstarter again like with the original Lomo'Instant. So I think this camera will sell pretty well, as instant photography is a big hype currently.
Lomography is getting out of control with these reveals that are nothing like what you tried to tease us with. Why would you put up pano photos done on med format film when the thing you are going to release is instax? Why not at least use Fujis FP films? They are on their last legs and could have got a boost from something like this.
@snay1345 We have never been dead serious about the teasers, haven't we? We were just trying hinting the direction of wide and instant, and looking at the comments people guessed it right from the clues. Wouldn't be fun if its not a little vague, right?
I'm thrilled and have been waiting for a more sophisticated Instax Wide camera!
But sadly it has the same very wide 90mm lens so the images will look basically as far away and wide as with the Fuji cameras or distorted when you go too close. A missed opportunity. Not even a little tele lens accessory, instead an even wider lens attachment! And automatic exposure is not a feature, it's normal.
But the aperture starts at f8 instead of f14 on the Fuji - perhaps a little more light and play with softer backgrounds possible. And you can switch off the flash. But that's it.
I want an Instax camera with a more normal lens!! Anything more than 90mm! Why build the same as Fuji as Lomo did with the Instax min also the same focal length?? Polaroid could do it with their Spectra/Image cameras that had a 125mm lens. I know you might get problems with shallow depth of field with longer lenses, so an autofocus system might be necessary. But you are closer to things.
The few additional manual options still will make it the best Instax Wide camera on the market.
@merry and @stratski – Thanks for your comments about this! We did use the same frame for these photos shown but would like to explain why as it is due to a couple of technical reasons. Firstly, it is easier to cut out the rectangular inner part than the full frames. Secondly, especially at the stage we are at when we take 1st sample photos for a new camera, we often make technical notes and scribbles on the frames of the instant photos using pen regarding the mode/settings we use, so that we can further optimize the camera design and mechanisms in the development period. And so that we can show the photos in a nicely presented way for the launch, we used a consistent frame for presentation reasons. I hope you can empathize with this that we want to share with you the frames of photos from the camera looking as good as possible - But we of course apologize that this wasn't explicitly made clear in our presentation of the photos shown.
It's a shame you didn't implement a programmatic shutter on the "original" lomo'instant too. Sometimes I get nice shots, but it's often a real waste of film to achieve proper exposure at the point that I'm thinking of getting a Fuji neo 90 and sell the lomo'instant: the built-in lens is too wide for the format anyway. Also, if the wide's construction is as flimsy as the lomo'instant, I'd recommend to get a Fuji 300 instead.
PS: instant film is too expensive to be used in "creative" ways as intended by lomography. If you see, this time they made a camera that can be defined almost a "proper" instant camera, but isn't worth the price.
@stratski - thanks a lot for your understanding! Transparency on this kind of thing is super important to us so thanks for pointing it out so we could explain it
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