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Our 10 Golden Rules - they're the very essence of our “Don't Think, Just Shoot” motto! After all, Lomography is all about having fun while taking good pictures, so memorise them by heart or break all the rules; either way, be ready to throw your photography inhibitions away!

1 › Take your camera everywhere you go.

Take your camera everywhere you go. Take your camera everywhere you go. Take your camera everywhere you go.

Like any passion, you can never plan or predict Lomography. It's like your inner voice and your deepest desire working at the same time. Lomography is waiting around the corner to say “Hey good looking, wanna go for a ride?”

You might be at a garage, in the woods, on an Airbus, in the Hammam, at work, on the Fujiyama, or in bed with breakfast when it hits you. Your trigger finger start trembling, your eyes become hungry, your soul is burning for images. You grab your LOMO LC-A, click, ahhhh, click, now it's better, click. Then it happens; the unstoppable Lomographic desire to document your surroundings overwhelms you and won't let go. And nor will you: you're feeling Lomography and life starts pulsating. It's the best addiction in the world.

Did you know that the best photos come out of spontaneous, impulsive situations and that many are therefore never taken, simply due to the lack of a camera? Your LOMO LC-A compact and fast and becomes an integral part of your body and soul. It touches photographic spheres that other cameras can't: unexpected, spontaneous sudden moments;; the most vibrant parts of life! Open your eyes and always have your LOMO LC-A with you.

2 › Use it any time – day and night.

Use it any time – day and night. Use it any time – day and night. Use it any time – day and night.

Every second is special for you and your LOMO LC-A; every moment is monumental! When you are Lomographing, you're not only living your life at the present with more intensity and excitement, but you're also conserving the present for your future. All with the help of your bright, dark, moody, blurred, sharp, colourful, grey, indefinable, straightforward, romantic and fully packed Lomographs!

Your feelings, your memory and your Lomographs; they all mix up to a new, complete, more authentic view and perception of yourself and your life. You don't only perceive in sunshine, daytime, on holidays and on Aunt Frida's birthday, do you? So keep shooting in any environment, every day and every night, be aware, and create yourself, your being, your design. Shoot restlessly and give your memory a kick in the ass with your lovely, crap, beautiful, artistic and silly Lomographs.

Esse est percipi est Lomographi. Use your LOMO LC-A whenever you're alive!

3 › Lomography is not an interference in your life, but part of it.

Lomography is not an interference in your life, but part of it. Lomography is not an interference in your life, but part of it. Lomography is not an interference in your life, but part of it.

There's no chance of relationship phobia: the LOMO LC-A is what you've always wanted in life; your new best friend, drinking buddy, spiritual leader and lover all at the same time. You work with the camera, you drink with the camera, you sleep with the camera. Lomography becomes a natural and communicative habit of your life, just like talking, walking, eating, thinking, laughing and loving.

As a Lomographer, you are not only photographing a situation, you are an essential part of the situation itself. Life inhales Lomography and Lomography inhales life. You laugh and you Lomograph, you cry and you Lomograph, you walk and you Lomograph, you talk and you Lomograph, you think and you Lomograph, you love and you Lomograph and you Lomograph and you Lomograph.

Lomography is a powerful sign of your existence, a constant confession of your lust for life and a magnetic field of your most intense feelings.

4 › Try the shot from the hip.

Try the shot from the hip. Try the shot from the hip. Try the shot from the hip.

A normal photographer's point of view – looking through the viewfinder - is somehow always physically finite; it's limited to somewhere between 1.1 metres and 2.2 metres above ground. But what happens down below and up above, from a dog, cat, baby, bug, slug, bird and insect perspective? Don't hide behind your camera; break free from nonsensical conventions. Don't look through the viewfinder; forget about safety margins and unnecessary shyness!

Hands up, hands down, hands forward, Lomograph from up to down and down to up, from the front to you and from you to nowhere, shoes, socks, toes, hips, buttons, belts, butts; aloha! Your LOMO LC-A is as handy as a glove and equips you with deadly fast zone-focusing abilities that let you capture a situation in a split second. Try the shot from the hip to experience absolutely free and boundless dimensions of sight.

5 › Approach the objects of your Lomographic desire as close as possible.

Approach the objects of your Lomographic desire as close as possible. Approach the objects of your Lomographic desire as close as possible. Approach the objects of your Lomographic desire as close as possible.

An essential part of your Lomographic existence is to get right to the bottom of things and investigate the world from the inside.

Just as with people, you have to be sweet, nice, comprehensive and interested to get to know the very inside of your subject. As soon as you feel the right moment- take a picture! Try it and you'll see that the deep affection for your Lomographed subject is strongly reflected in your image. Get in contact with your subject and build up a relationship.

Smile, hello hello, the LOMO LC-A is part and mediator of your relationship, good morning, click, the camera helps you to get to know your motives and is, after all, a good reason to talk to someone at boring parties. Click click, that's gonna be a nice picture, click, can I send it to you by email?, click, wonderful, click, I love you, click, communicate, talk! More communication equals better Lomography. Get close, even closer, don't be afraid: laugh and everyone will not only love you and your LOMO LC-A but will also realise that Lomography is the most natural thing on earth!

6 › Don't think. (William Firebrace)

Don't think. (William Firebrace) Don't think. (William Firebrace) Don't think. (William Firebrace)

Your brightest and clearest insights are always your very first impressions. They happen in-between moments of sensual, visual perception where information is delivered from your senses to your brain and remains unfiltered. Milliseconds later it's already too late: your big, clumsy and party-pooping melancholic reasoning has put an end to the fun and divided your former beautifully pure perception into boring concepts, abstractions, ideas and problems. That's life, sorry... Not!

We found a wonderful and easy way to get rid of this convention: Don't think! Throw your intellectual socialisation over board, let the unfiltered flow of information circulate freely, untreated and unrated in your mind. Shoot, feel, perceive and shoot, have fun, shoot whatever catches your eye, whatever attracts you, astounds you, excites you, seduces you.

Lomography is a surprising diversion to your egghead-life and will enlighten you with true, simple and wonderful revelations.

7 › Be fast

Be fast. Be fast. Be fast.

Our world moves like a high-speed train without brakes and is entangled in ultra-complex systems that most people, in fact all of us, just don't understand anymore – how exciting for the Lomographic eye!

Movements, actions and Lomographic moments are not reading the paper and waiting for you to take pictures of them...the pool attendant with the big belly, the dance champion with the tight dress, the dog with the pink tie, the bus driver with the fat glasses, your dad in the shower. Believe us; they are not crazy about you taking pictures of them – but you certainly are!

So, cowgirls and cowboys: calmly hold your finger towards your LOMO LC-A's zone focusing meter, trust in yourself and in the automatic exposure, grab your guts and be quick to catch the wink of time and accidental destiny. Hold your breath, be brave, take a chance, move, shoot, run, have fun, act fast – that's Lomography!

8 › You don't have to know beforehand what you captured on film.

You don't have to know beforehand what you captured on film. You don't have to know beforehand what you captured on film. You don't have to know beforehand what you captured on film.

You can never foresee the results of what you're getting with the LOMO LC-A, as you find yourself in constant interaction between Russo-Chinese mechanics, raw (and quite often expired) film, chemical emulsion baths, the goodwill of your lab technician, natural and artificial light, your artistic guidance and many other factors that can't be relied on.

Moreover, Lomography is often an unconscious act that can't be controlled at all. Lomographs always emerge from a plethora of different and unexpected situations, ideas, views and intentions. It's always up to you. Your subtle play with the outside world and its related coincidences make the choice- to Lomograph or not to Lomograph? You do it because it's great fun, because it makes you curious, because it's very exciting to know that you never know what you'll get and because it allows your creativity, intuition and inspiration to soar heights you never imagined!

Living with the LOMO LC-A means always living with unpredictability, uncertainty and coincidence; it is therefore living in freedom.

9 › Afterwards either.

Afterwards either. Afterwards either. Afterwards either.

A few days later you get your Lomographs from the lab and can't believe your eyes: who's that? What's that colour? When did I shoot that? Whose hair is this? Is that you? No it's Sabrina… interesting, and Hansi's feet too… bewildering, your butterfly collection, what a shame, a bottle of schnapps, a huge head, blurs, surprises, smiles, teeth, accidental double-exposures...

You'll never completely understand the world. But you'll understand your Lomographs even less!

Don't try to analyse them: look at them in a different way and let them tell you their story, which is also automatically your story. Your Lomographic actions are a constant record of your existence that illustrates the adventures of your life in all its anomalies, moods, shapes, colours, faces and blurs. You don't need to know afterwards what's on your film – just read between the lines, between the Lomographs, learn to look in a different way and read their forms, feelings, expressions, their swings, their grooves: your life!

10 › Don't worry about any rules.

Don't worry about any rules. Don't worry about any rules. Don't worry about any rules.

Don't listen to others; remain true to yourself, follow your inner Lomographic voice and never forget that not all that glitters is a golden rule.

Discover your own Lomography, forget about your education, socialisation, indoctrination, knowledge and everything you've learned and not learned about photography. Set free your innermost desires, never stop moving, never stop Lomographing; believe in yourself, focus on the important and not so important things, enjoy life in all its variations, forget about the camera in your hand and shoot 'til your eyes are glowing!