Ready for the latest Lomographic Film sensation? We have some fantastic news for you! We're excited to introduce you to our latest emulsion - LomoChrome Purple. It's an awesome color negative film which gives naturally infrared results! Limited stock is available for pre-order, in 35mm and 120 formats. Delivery is guaranteed in July 2013 for most countries.
Today, we’re thrilled to give you a first look at our extra-exciting new film, LomoChrome Purple 400!
We know what you are thinking. “Hasn’t Aerochrome production stopped?”; well, as you can see, LomoChrome Purple (35mm and 120) is capable of producing stunning results just like color infrared films; but the great thing is that this is actually a regular color negative film which gives infrared results without the bother of having to use additional filters – This clever film produces these picture-perfect photos totally naturally.
Pre-Order LomoChrome Purple 35mm | Pre-OrderLomoChrome Purple 120
See the majestic difference – the photos shown here are taken with the LomoChrome Purple, followed by a snapshot taken with a regular Color Negative film.
Only limited stock is available for pre-order with a July 2013 delivery guaranteed*. This is the very first batch of this film; pre-order now and you’ll get your hands on it before anyone else. The first batch of films will have a special note to prove you are one of the original LomoChrome photographers – Also, as this will be the very first batch produced, the results of this run could give you unique results compared to when it goes into mass-production! LomoChrome Purple is priced at great value compared to infrared films which are still available.
The Community Favorite
We listened to all the feedback from the Lomography community that this is a type of film you would love and developed LomoChrome Purple based on this. The film is available in both 35mm and 120 formats and will enable you to take beautiful analogue shots with that infrared look we all love for years to come.
We have 4000 rolls of LomoChrome Purple 120 and 3500 rolls of LomoChrome Purple 35mm available for pre-order in the Lomography Online Shop. These rolls are currently only available in bundles so you can treat yourself to a bunch of films at a great price!
This first batch of films will be available for delivery in July 2013*. The reason the film will take a little while to be delivered is that your order will help finance this exciting first production and LomoChrome Purple takes a little bit longer to manufacture than your average emulsion.
The photos you see here are the very first samples we have; we can’t wait to show you more in the coming weeks! Whilst you’re waiting for the latest LomoChrome Purple shots, why not check out some awesome Aerochrome photos to inspire you.
Pre-Order LomoChrome Purple 35mm | Pre-Order LomoChrome Purple 120
Please Note: Your card will be charged when you place your pre-order. By pre-ordering, you will help finance the first production of one of the most exciting Lomographic film launches in history!
*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013
108 comments
ihave2pillows
That's awesome!
djramsay
CAN NOT WAIT
ucinz
OMG! o____o
bsmart
This actually does looks like a very nice product. I better start saving...
zipper
ordered 10 rolls 5 mins ago!
simonh82
Is it actually infrared or have you just swapped the green colour lay er in the film for a magenta one?
stratski
Dammit, LSI! You're making it very hard for me to cut back on my photography expenses...
megaman49
I didn't know lomography was making their own emulsions. I was under the impression all lomo films were rebranded Fuji or Kodak stock
jerryblack
Great, super looks . Please Lomography could you do an edition of Color Negative with a better quality for the most demanding tastes? An emulation of Kodak Portra 400 for example. Would be great.
manus21
Very nice film! Looking forward to try it... too bad it's not available in march, for the first few days of spring ;)
Anyway, great news...hope for a couple of new films this year. Less fancy special edition cameras and more films <3
winterschlaefer
Damn it! This film looks great!
bsmart
How many exposures per 35mm roll? 24 or 36 - it doesn't say. Seems odd that the 120 is more expensive.
jaybees80
pre order 5 /35mm , hard to wait july
xbalboax
Bravo LSI!
aston
palkina
i'm already in love with this film!
guanatos
preordering in 3, 2, 1....
snoop
hello!
yes this is our completely own film, so wait for more surprises and keep the ideas coming in. for now we are happy that we could start with one of the most sought after films to show you what you can expect from the future!
this is a 36 exposure film
thanks!
dida
want!
clownshoes
:D nice
dreadlockboy
woah :O
istionojr
DOPE!
domo-guy
nice
nadinadu
sweeeet! really want me some of thaat ;)
mafiosa
Amazing!! I can't wait to get my hands on some <3
impaktor
five 35mm 36 exp rolls ordered. Nice.
dollymixture
Pre-ordered. My cameras will be thanking me, my bank balance not so much ; )
snoop
thanks for the orders and thanks for the positive words!
we appreciate it!
clickiemcpete
Cool, I just ordered 5 rolls of both formats! :)
4br0k3n3rr0r
Awesome!
fizzynothing
Very nice, better start saving up.
istionojr
I think about the price to result ratio, lomochrome 400 is a pretty good deal.
deepfried_goodness
But July is so far away. It's all the way in . . . July. Patience is not one of my virtues. Anyone have a time machine I can borrow? Preferably one made out of a Delorean.
danielnegreiros
Does it come to Brazil before 2014?
reiga
shittt..this is great stuff
snoop
@danielnegreiros: thats our plan! still figuring out the presale situation in brazil. we are always bound by customs and importation issues in brazil. keep an eye open, we will announce this for sure.
vadephotography
robotto_dawad
start saving up!
masala27
Placed an order to help fund the adventure. I like they are honest about it. It looks fantastic. How is it developed? Just regular C-41?
keefmarshall
Pre-ordered some - always wanted to try Aerochrome but the cost meant I didn't feel confident enough to get the best out of it, and while I'm sure this won't be quite the same, it's along the same lines!
zoezo
do you still need a filter in front of the lens?
chourique
:(
mgf
amazazing!
tomas_bates
@zoezo - No, the film produces these results totally naturally with no need for additional lens filters :-) It is color negative and is developed using regular C-41
simonh82
@snoop is it actually an infrared sensitive film or just a film with manipulate emulsion layers to give 'IR like' effect. The article doesn't make this clear. If it is really IR film, that is amazing. If not please let us know before we put our money down.
zoezo
cool
carsten-schmitt
I have the same question as @simonh82. Is it a really IR film, e.g. having a filter layer on the film material?
Comparing it to Aerochrome I am not convinced. This one seems to turn all green into a purple-ish colour, whereas Aerochrome would only do that to greens stemming from chlorophyl. I mean, that was the main purpose of that film: Showing that enemy thank with its green paint under the green bushes or trees. ;-)
Don't get me wrong: I think "Purple" looks very cool but I would prefer some more transparency and less vagueness in the description of this film
snoop
@carsten-schmitt : it is not an IR film, it is a color negative film where we shifted colors. so you won't need any additional filters. sorry, this is maybe not clear enough in this article but is communicated in the newsletter and the shop.
snoop
also this was the feedback we got, that people would rather have an easy to use film where you dont have to use filters, etc.. to achieve these results, and this was our mission.
simonh82
Thanks for the clarification.
saidseni
Must agree with @carsten-schmitt and @simonh82. I really want to feel excited about this but I'm not sure if there is a reason for that... Anyway, it is great to know Lomography is producing films, congrats!! And of course, I'll have to try this one! :D
saidseni
...what?! No cute 3 packs? Hmmmm... who was saying it was not expensive?! @sorrilha, let's split it?! ;)
meatoyz1
Whether it is a faux-IR film or not is, to me, not really important. What is more important and impressive to me is that Lomography Society is constantly developing new stuff for us enthusiasts and not just reselling or rebranding past emulsions. Thanks Lomography! :) I pre-ordered 15 rolls and hopefully it will be available before my bday on the 6th of July haha!
saidseni
@snoop: I only saw your comment after I post mine, thanks for clarifying. :)
original_j2
Wow. $10 a roll.
...what a bargain.
saidseni
What a bargain? This is when I feel what means to be Portuguese these days... 9.40€ a 35mm roll and 11.30€ 120 roll is very expensive to my standards!! Gonna buy it anyway... but it is expensive! :P
original_j2
@saidseni
That was sarcasm.
It's a cool product, but too expensive.
carsten-schmitt
@snoop: Thanks for the clarification. No matter what an impressive looking film and great job to bring a new film to the market in these days!
saidseni
...AND I CAN'T USE PIGGIES?!?! Really, we can't use piggies?
saidseni
@original_j2: Ahahah, thanks, I thought it was for real! Feel better now! ;)
scarletmind
i want it!!
bloomchen
looks nice but to be honest: i usually don´t buy rolls for more than 10€. i would maybe for a single roll. 120 is really expensive. close to polaroid.
saidseni
@bloomchen: Agree!! @snoop: We can't use piggies do buy the new film?
adash
@saidseni it is still 1/5 of what expired rolls of aerochrome are worth now. The reason I never shot Aerochrome - I can't afford it! Now for the price of one roll of expired Aerochrome, I can get five rolls of this pure awesomeness! AND it is 400ASA, fresh, which means I can expose it in whatever plastic camera I decide!
@snoop @tomas_bates I hope you understand how HUGE this is! I am very happy to see you do something that hasn't been done in years: Develop a new film emulsion!
saidseni
@adash: Yes, but this is not infrared, it just tries to achieve the similar results, which is nice too! I also thought of my plastic cameras but they will have to wait soooo long...! Anyway, a fresh new emulsion is just great so congrats to LSI again! :) Still, no piggies? :/
adash
@saidseni Yep, no IR, but that's a great start! I hope that at some point @lomography will come up with a real IR sensitive layer in such a film and we shall all go to Lomography paradise.
No piggies indeed, but my credit card was so excited it jumped straight out of the wallet when she saw the mind-blowing samples!
roxanneross
i think this is a nice start :) a bit expensive, but interesting. i'll wait for the mass production to see more results, but i want to try it! i hope this is the beginning of a new series of lomography films! every day i feel that film-wise there's less and less readily available to experiment with!
ditchbitch
I'd like to try these kodak slide inrared films, but it's doesn't make any sense here, in Russia. It's very hard even to process it, not to mention that film in package will be completely light-leaked by scanners at customs. So, clearly it's not a real infrared film, but it's nice alternative to it - judging by colors and no need to use special filters. Really wanna try it, can't wait to get my hands on it )
bloomchen
@saidseni yes, using piggies with it would be nice. don´t get me wrong @LSI we are - and you now that - yearning for new stuff. more than ever i guess with kodak going down south. it looks really great i must say and because it´s so expensive i´m kinda torn between 120 and 35mm. i mean 35 is more bang for the buck but i hardly shoot 35mm. i´m on 120 but this is really a price that is not in my budget. including developing it´s 1€ per pic. 35mm is about 1/3 of it.
stouf
Super!
gemmasphotos
I WANT! :O it looks so prettyyyyy! :D
mczoum
So expensive and have many other fun hobbies to spend this money.
I prefer to shoot with my tungsten films stock it is still my favourite by far
crevans27
Five rolls bought! Exciting!
megaman49
I'm ordering some on payday and can't wait.....If lomography could make a true color infrared film and high speed tungsten i think i would be set (ok maybe a really fine grain b&w too like tech pan or adox cms too). i'm pretty excited though...aerochrome is crazy expensive in the rare instances you can find it.
seyma
happytea
*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013
:'(
sehrgut
kschraer
Any chance of buying just 1 or 2 rolls at a time?
isaybleh
yokekei
Great job LSI, keep films alive. Just place my order, I just can't wait for it. Between, @snoop may I know how to change my shipping address later ? Thanks
boredbone
so cool! i want.
sailsailboy
foodeanz
What happen to Lomography Tungsten Film? Its kinda hard to get it now days...
tomkiddo
WOW!!
guitarleo
this is awesome, really great product!!
quaisoir
WOWOWOWOWOW!!!!should i pre order???hmmm....
mojo_lomo
cool film!!! yeah
grad
Good news!
minna1608
großartig...ich freu mich.
jetnz81
cant wait to grab this kind awesome film >,< no more filter to do it anymore~Yahoooo
lomonesia
the effect it's looks like an instragam effect.Can't wait!! >,<
paappraiser
I love the color swaps !!! I wonder how this is chemically done? I would love to know!!!!! Great product LSI
aurelie1991
jawknee
Curious how portraits would turn out! Can't wait to try it out!
jessmariah
megzeazez
The US online shop says "product unavailable" for the 35 mm roll options...is the pre-order sold out already? I really wanted to get my hands on some but had to wait until I got paid today...
megzeazez
Never mind...I found my answer! I'll have to grab some 120 rolls for my Lubitel I suppose.
snoop
yes sorry we are sold out of the 35mm film now! we do have some 120 film left, but it is also going fast!
snoop
also keep your ideas coming concerning film and what you would like to see. we are just getting started here!
shoujoai
Nice! Too bad I can't use piggies for it, ran out of money after I'm just back from holidays ^_^
yokekei
Hello~ may I know how to update my shipping address for this pre-order?
charlize
angela_savia
simply AMAZING!!!
lexceelexx
shutterlust
wow, this film is awesome. Must try it as soon as it's availabe again :)
awkward-otter
ityllux
leicat