Petzval_preorder_header_kit

Now Available for Pre-Order - First Come, First Served

Have an account? Login | New to Lomography? Register | Lab | Current Site:

Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!

Ready for the latest Lomographic Film sensation? We have some fantastic news for you! We're excited to introduce you to our latest emulsion - LomoChrome Purple. It's an awesome color negative film which gives naturally infrared results! Limited stock is available for pre-order, in 35mm and 120 formats. Delivery is guaranteed in July 2013 for most countries.

Today, we’re thrilled to give you a first look at our extra-exciting new film, LomoChrome Purple 400!

We know what you are thinking. “Hasn’t Aerochrome production stopped?”; well, as you can see, LomoChrome Purple (35mm and 120) is capable of producing stunning results just like color infrared films; but the great thing is that this is actually a regular color negative film which gives infrared results without the bother of having to use additional filters – This clever film produces these picture-perfect photos totally naturally.

Pre-Order LomoChrome Purple 35mm | Pre-OrderLomoChrome Purple 120

See the majestic difference – the photos shown here are taken with the LomoChrome Purple, followed by a snapshot taken with a regular Color Negative film.

Only limited stock is available for pre-order with a July 2013 delivery guaranteed*. This is the very first batch of this film; pre-order now and you’ll get your hands on it before anyone else. The first batch of films will have a special note to prove you are one of the original LomoChrome photographers – Also, as this will be the very first batch produced, the results of this run could give you unique results compared to when it goes into mass-production! LomoChrome Purple is priced at great value compared to infrared films which are still available.

The Community Favorite

We listened to all the feedback from the Lomography community that this is a type of film you would love and developed LomoChrome Purple based on this. The film is available in both 35mm and 120 formats and will enable you to take beautiful analogue shots with that infrared look we all love for years to come.

We have 4000 rolls of LomoChrome Purple 120 and 3500 rolls of LomoChrome Purple 35mm available for pre-order in the Lomography Online Shop. These rolls are currently only available in bundles so you can treat yourself to a bunch of films at a great price!

This first batch of films will be available for delivery in July 2013*. The reason the film will take a little while to be delivered is that your order will help finance this exciting first production and LomoChrome Purple takes a little bit longer to manufacture than your average emulsion.

The photos you see here are the very first samples we have; we can’t wait to show you more in the coming weeks! Whilst you’re waiting for the latest LomoChrome Purple shots, why not check out some awesome Aerochrome photos to inspire you.

Pre-Order LomoChrome Purple 35mm | Pre-Order LomoChrome Purple 120

Please Note: Your card will be charged when you place your pre-order. By pre-ordering, you will help finance the first production of one of the most exciting Lomographic film launches in history!

*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013

written by shhquiet

117 comments

  1. ihave2pillows

    ihave2pillows

    That's awesome!

    about 1 year ago · report as spam
  2. djramsay

    djramsay

    CAN NOT WAIT

    about 1 year ago · report as spam
  3. ucinz

    ucinz

    OMG! o____o

    about 1 year ago · report as spam
  4. bsmart

    bsmart

    This actually does looks like a very nice product. I better start saving...

    about 1 year ago · report as spam
  5. zipper

    zipper

    ordered 10 rolls 5 mins ago!

    about 1 year ago · report as spam
  6. simonh82

    simonh82

    Is it actually infrared or have you just swapped the green colour lay er in the film for a magenta one?

    about 1 year ago · report as spam
  7. stratski

    stratski

    Dammit, LSI! You're making it very hard for me to cut back on my photography expenses...

    about 1 year ago · report as spam
  8. megaman49

    megaman49

    I didn't know lomography was making their own emulsions. I was under the impression all lomo films were rebranded Fuji or Kodak stock

    about 1 year ago · report as spam
  9. jerryblack

    jerryblack

    Great, super looks . Please Lomography could you do an edition of Color Negative with a better quality for the most demanding tastes? An emulation of Kodak Portra 400 for example. Would be great.

    about 1 year ago · report as spam
  10. manus21

    manus21

    Very nice film! Looking forward to try it... too bad it's not available in march, for the first few days of spring ;)
    Anyway, great news...hope for a couple of new films this year. Less fancy special edition cameras and more films <3

    about 1 year ago · report as spam
  11. winterschlaefer

    winterschlaefer

    Damn it! This film looks great!

    about 1 year ago · report as spam
  12. bsmart

    bsmart

    How many exposures per 35mm roll? 24 or 36 - it doesn't say. Seems odd that the 120 is more expensive.

    about 1 year ago · report as spam
  13. jaybees80

    jaybees80

    pre order 5 /35mm , hard to wait july

    about 1 year ago · report as spam
  14. xbalboax

    xbalboax

    Bravo LSI!

    about 1 year ago · report as spam
  15. aston

    aston

    Great! Will be hardto wait until july XS
    about 1 year ago · report as spam
  16. palkina

    palkina

    i'm already in love with this film!

    about 1 year ago · report as spam
  17. guanatos

    guanatos

    preordering in 3, 2, 1....

    about 1 year ago · report as spam
  18. snoop

    snoop

    hello!
    yes this is our completely own film, so wait for more surprises and keep the ideas coming in. for now we are happy that we could start with one of the most sought after films to show you what you can expect from the future!
    this is a 36 exposure film
    thanks!

    about 1 year ago · report as spam
  19. dida

    dida

    want!

    about 1 year ago · report as spam
  20. clownshoes

    clownshoes

    :D nice

    about 1 year ago · report as spam
  21. dreadlockboy

    dreadlockboy

    woah :O

    about 1 year ago · report as spam
  22. istionojr

    istionojr

    DOPE!

    about 1 year ago · report as spam
  23. domo-guy

    domo-guy

    nice

    about 1 year ago · report as spam
  24. nadinadu

    nadinadu

    sweeeet! really want me some of thaat ;)

    about 1 year ago · report as spam
  25. mafiosa

    mafiosa

    Amazing!! I can't wait to get my hands on some <3

    about 1 year ago · report as spam
  26. impaktor

    impaktor

    five 35mm 36 exp rolls ordered. Nice.

    about 1 year ago · report as spam
  27. dollymixture

    dollymixture

    Pre-ordered. My cameras will be thanking me, my bank balance not so much ; )

    about 1 year ago · report as spam
  28. snoop

    snoop

    thanks for the orders and thanks for the positive words!
    we appreciate it!

    about 1 year ago · report as spam
  29. clickiemcpete

    clickiemcpete

    Cool, I just ordered 5 rolls of both formats! :)

    about 1 year ago · report as spam
  30. 4br0k3n3rr0r

    4br0k3n3rr0r

    Awesome!

    about 1 year ago · report as spam
  31. fizzynothing

    fizzynothing

    Very nice, better start saving up.

    about 1 year ago · report as spam
  32. istionojr

    istionojr

    I think about the price to result ratio, lomochrome 400 is a pretty good deal.

    about 1 year ago · report as spam
  33. deepfried_goodness

    deepfried_goodness

    But July is so far away. It's all the way in . . . July. Patience is not one of my virtues. Anyone have a time machine I can borrow? Preferably one made out of a Delorean.

    about 1 year ago · report as spam
  34. danielnegreiros

    danielnegreiros

    Does it come to Brazil before 2014?

    about 1 year ago · report as spam
  35. reiga

    reiga

    shittt..this is great stuff

    about 1 year ago · report as spam
  36. snoop

    snoop

    @danielnegreiros: thats our plan! still figuring out the presale situation in brazil. we are always bound by customs and importation issues in brazil. keep an eye open, we will announce this for sure.

    about 1 year ago · report as spam
  37. vadephotography

    vadephotography

    This is gorgeous!!! I can't wait!!!
    about 1 year ago · report as spam
  38. robotto_dawad

    robotto_dawad

    start saving up!

    about 1 year ago · report as spam
  39. masala27

    masala27

    Placed an order to help fund the adventure. I like they are honest about it. It looks fantastic. How is it developed? Just regular C-41?

    about 1 year ago · report as spam
  40. keefmarshall

    keefmarshall

    Pre-ordered some - always wanted to try Aerochrome but the cost meant I didn't feel confident enough to get the best out of it, and while I'm sure this won't be quite the same, it's along the same lines!

    about 1 year ago · report as spam
  41. zoezo

    zoezo

    do you still need a filter in front of the lens?

    about 1 year ago · report as spam
  42. chourique

    chourique

    :(

    about 1 year ago · report as spam
  43. mgf

    mgf

    amazazing!

    about 1 year ago · report as spam
  44. tomas_bates

    tomas_bates

    @zoezo - No, the film produces these results totally naturally with no need for additional lens filters :-) It is color negative and is developed using regular C-41

    about 1 year ago · report as spam
  45. simonh82

    simonh82

    @snoop is it actually an infrared sensitive film or just a film with manipulate emulsion layers to give 'IR like' effect. The article doesn't make this clear. If it is really IR film, that is amazing. If not please let us know before we put our money down.

    about 1 year ago · report as spam
  46. zoezo

    zoezo

    cool

    about 1 year ago · report as spam
  47. carsten-schmitt

    carsten-schmitt

    I have the same question as @simonh82. Is it a really IR film, e.g. having a filter layer on the film material?
    Comparing it to Aerochrome I am not convinced. This one seems to turn all green into a purple-ish colour, whereas Aerochrome would only do that to greens stemming from chlorophyl. I mean, that was the main purpose of that film: Showing that enemy thank with its green paint under the green bushes or trees. ;-)
    Don't get me wrong: I think "Purple" looks very cool but I would prefer some more transparency and less vagueness in the description of this film

    about 1 year ago · report as spam
  48. snoop

    snoop

    @carsten-schmitt : it is not an IR film, it is a color negative film where we shifted colors. so you won't need any additional filters. sorry, this is maybe not clear enough in this article but is communicated in the newsletter and the shop.

    about 1 year ago · report as spam
  49. snoop

    snoop

    also this was the feedback we got, that people would rather have an easy to use film where you dont have to use filters, etc.. to achieve these results, and this was our mission.

    about 1 year ago · report as spam
  50. simonh82

    simonh82

    Thanks for the clarification.

    about 1 year ago · report as spam
  51. saidseni

    saidseni

    Must agree with @carsten-schmitt and @simonh82. I really want to feel excited about this but I'm not sure if there is a reason for that... Anyway, it is great to know Lomography is producing films, congrats!! And of course, I'll have to try this one! :D

    about 1 year ago · report as spam
  52. saidseni

    saidseni

    ...what?! No cute 3 packs? Hmmmm... who was saying it was not expensive?! @sorrilha, let's split it?! ;)

    about 1 year ago · report as spam
  53. meatoyz1

    meatoyz1

    Whether it is a faux-IR film or not is, to me, not really important. What is more important and impressive to me is that Lomography Society is constantly developing new stuff for us enthusiasts and not just reselling or rebranding past emulsions. Thanks Lomography! :) I pre-ordered 15 rolls and hopefully it will be available before my bday on the 6th of July haha!

    about 1 year ago · report as spam
  54. saidseni

    saidseni

    @snoop: I only saw your comment after I post mine, thanks for clarifying. :)

    about 1 year ago · report as spam
  55. original_j2

    original_j2

    Wow. $10 a roll.
    ...what a bargain.

    about 1 year ago · report as spam
  56. saidseni

    saidseni

    What a bargain? This is when I feel what means to be Portuguese these days... 9.40€ a 35mm roll and 11.30€ 120 roll is very expensive to my standards!! Gonna buy it anyway... but it is expensive! :P

    about 1 year ago · report as spam
  57. original_j2

    original_j2

    @saidseni
    That was sarcasm.
    It's a cool product, but too expensive.

    about 1 year ago · report as spam
  58. carsten-schmitt

    carsten-schmitt

    @snoop: Thanks for the clarification. No matter what an impressive looking film and great job to bring a new film to the market in these days!

    about 1 year ago · report as spam
  59. saidseni

    saidseni

    ...AND I CAN'T USE PIGGIES?!?! Really, we can't use piggies?

    about 1 year ago · report as spam
  60. saidseni

    saidseni

    @original_j2: Ahahah, thanks, I thought it was for real! Feel better now! ;)

    about 1 year ago · report as spam
  61. scarletmind

    scarletmind

    i want it!!

    about 1 year ago · report as spam
  62. bloomchen

    bloomchen

    looks nice but to be honest: i usually don´t buy rolls for more than 10€. i would maybe for a single roll. 120 is really expensive. close to polaroid.

    about 1 year ago · report as spam
  63. saidseni

    saidseni

    @bloomchen: Agree!! @snoop: We can't use piggies do buy the new film?

    about 1 year ago · report as spam
  64. adash

    adash

    @saidseni it is still 1/5 of what expired rolls of aerochrome are worth now. The reason I never shot Aerochrome - I can't afford it! Now for the price of one roll of expired Aerochrome, I can get five rolls of this pure awesomeness! AND it is 400ASA, fresh, which means I can expose it in whatever plastic camera I decide!
    @snoop @tomas_bates I hope you understand how HUGE this is! I am very happy to see you do something that hasn't been done in years: Develop a new film emulsion!

    about 1 year ago · report as spam
  65. saidseni

    saidseni

    @adash: Yes, but this is not infrared, it just tries to achieve the similar results, which is nice too! I also thought of my plastic cameras but they will have to wait soooo long...! Anyway, a fresh new emulsion is just great so congrats to LSI again! :) Still, no piggies? :/

    about 1 year ago · report as spam
  66. adash

    adash

    @saidseni Yep, no IR, but that's a great start! I hope that at some point @lomography will come up with a real IR sensitive layer in such a film and we shall all go to Lomography paradise.
    No piggies indeed, but my credit card was so excited it jumped straight out of the wallet when she saw the mind-blowing samples!

    about 1 year ago · report as spam
  67. roxanneross

    roxanneross

    i think this is a nice start :) a bit expensive, but interesting. i'll wait for the mass production to see more results, but i want to try it! i hope this is the beginning of a new series of lomography films! every day i feel that film-wise there's less and less readily available to experiment with!

    about 1 year ago · report as spam
  68. ditchbitch

    ditchbitch

    I'd like to try these kodak slide inrared films, but it's doesn't make any sense here, in Russia. It's very hard even to process it, not to mention that film in package will be completely light-leaked by scanners at customs. So, clearly it's not a real infrared film, but it's nice alternative to it - judging by colors and no need to use special filters. Really wanna try it, can't wait to get my hands on it )

    about 1 year ago · report as spam
  69. bloomchen

    bloomchen

    @saidseni yes, using piggies with it would be nice. don´t get me wrong @LSI we are - and you now that - yearning for new stuff. more than ever i guess with kodak going down south. it looks really great i must say and because it´s so expensive i´m kinda torn between 120 and 35mm. i mean 35 is more bang for the buck but i hardly shoot 35mm. i´m on 120 but this is really a price that is not in my budget. including developing it´s 1€ per pic. 35mm is about 1/3 of it.

    about 1 year ago · report as spam
  70. stouf

    stouf

    Super!

    about 1 year ago · report as spam
  71. gemmasphotos

    gemmasphotos

    I WANT! :O it looks so prettyyyyy! :D

    about 1 year ago · report as spam
  72. mczoum

    mczoum

    So expensive and have many other fun hobbies to spend this money.
    I prefer to shoot with my tungsten films stock it is still my favourite by far

    about 1 year ago · report as spam
  73. crevans27

    crevans27

    Five rolls bought! Exciting!

    about 1 year ago · report as spam
  74. megaman49

    megaman49

    I'm ordering some on payday and can't wait.....If lomography could make a true color infrared film and high speed tungsten i think i would be set (ok maybe a really fine grain b&w too like tech pan or adox cms too). i'm pretty excited though...aerochrome is crazy expensive in the rare instances you can find it.

    about 1 year ago · report as spam
  75. seyma

    seyma

    adorable!
    about 1 year ago · report as spam
  76. happytea

    happytea

    *Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013
    :'(

    about 1 year ago · report as spam
  77. sehrgut

    Will Lomography consider producing an IR-sensitive film? Not to dismiss the work that goes into bringing a new emulsion online production-wise, but engineering-wise this is simply a matter of mismatching sensitizers with dye couplers in the emulsion layers. An IR-sensitive colour film would be amazing.
    about 1 year ago · report as spam
  78. kschraer

    kschraer

    Any chance of buying just 1 or 2 rolls at a time?

    about 1 year ago · report as spam
  79. isaybleh

    isaybleh

    Just bought the five pack. I see a purple paradise in my future!
    about 1 year ago · report as spam
  80. yokekei

    yokekei

    Great job LSI, keep films alive. Just place my order, I just can't wait for it. Between, @snoop may I know how to change my shipping address later ? Thanks

    about 1 year ago · report as spam
  81. boredbone

    boredbone

    so cool! i want.

    about 1 year ago · report as spam
  82. sailsailboy

    sailsailboy

    that is amazing!! a little bit expensive
    about 1 year ago · report as spam
  83. foodeanz

    foodeanz

    What happen to Lomography Tungsten Film? Its kinda hard to get it now days...

    about 1 year ago · report as spam
  84. tomkiddo

    tomkiddo

    WOW!!

    about 1 year ago · report as spam
  85. guitarleo

    guitarleo

    this is awesome, really great product!!

    about 1 year ago · report as spam
  86. quaisoir

    quaisoir

    WOWOWOWOWOW!!!!should i pre order???hmmm....

    about 1 year ago · report as spam
  87. mojo_lomo

    mojo_lomo

    cool film!!! yeah

    about 1 year ago · report as spam
  88. grad

    grad

    Good news!

    about 1 year ago · report as spam
  89. minna1608

    minna1608

    großartig...ich freu mich.

    about 1 year ago · report as spam
  90. jetnz81

    jetnz81

    cant wait to grab this kind awesome film >,< no more filter to do it anymore~Yahoooo

    about 1 year ago · report as spam
  91. lomonesia

    lomonesia

    the effect it's looks like an instragam effect.Can't wait!! >,<

    about 1 year ago · report as spam
  92. paappraiser

    paappraiser

    I love the color swaps !!! I wonder how this is chemically done? I would love to know!!!!! Great product LSI

    about 1 year ago · report as spam
  93. aurelie1991

    So excited for the new purple world that I had to share it right away: http://chancediscovery.blogspot.de/2013/01/purple-rain.html
    about 1 year ago · report as spam
  94. jawknee

    jawknee

    Curious how portraits would turn out! Can't wait to try it out!

    about 1 year ago · report as spam
  95. jessmariah

    jessmariah

    Lomography are geniuses, this isn't even a want. It's a NEED.
    about 1 year ago · report as spam
  96. megzeazez

    megzeazez

    The US online shop says "product unavailable" for the 35 mm roll options...is the pre-order sold out already? I really wanted to get my hands on some but had to wait until I got paid today...

    about 1 year ago · report as spam
  97. megzeazez

    megzeazez

    Never mind...I found my answer! I'll have to grab some 120 rolls for my Lubitel I suppose.

    about 1 year ago · report as spam
  98. snoop

    snoop

    yes sorry we are sold out of the 35mm film now! we do have some 120 film left, but it is also going fast!

    about 1 year ago · report as spam
  99. snoop

    snoop

    also keep your ideas coming concerning film and what you would like to see. we are just getting started here!

    about 1 year ago · report as spam
  100. shoujoai

    shoujoai

    Nice! Too bad I can't use piggies for it, ran out of money after I'm just back from holidays ^_^

    about 1 year ago · report as spam
  101. yokekei

    yokekei

    Hello~ may I know how to update my shipping address for this pre-order?

    about 1 year ago · report as spam
  102. charlize

    About: "Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!": THIS FILM HAS NOTHING TO DO WITH INFRARED PHOTOGRAPHY.
    about 1 year ago · report as spam
  103. angela_savia

    angela_savia

    simply AMAZING!!!

    about 1 year ago · report as spam
  104. lexceelexx

    So the 35mm is all out? Bummer.. This film is amazingly beautiful. I guess I'll just have to wait until you guys get more.. I imagine that will be forever!
    about 1 year ago · report as spam
  105. shutterlust

    shutterlust

    wow, this film is awesome. Must try it as soon as it's availabe again :)

    about 1 year ago · report as spam
  106. awkward-otter

    awkward-otter

    Saving up for when it comes back! I love what it does to blues.
    about 1 year ago · report as spam
  107. ityllux

    ityllux

    Are you sold out of the 120 film too? The link to preorder is broken.
    about 1 year ago · report as spam
  108. leicat

    leicat

    when is it going to be avaible again!!?!¡
    11 months ago · report as spam
  109. brandywine

    brandywine

    Does anyone know when its supposed to get shipped out? I ordered several rolls when they first started promoting it back in February and since they're extremely unreliable when keeping up with their backordered items (I have yet to receive 3 different types of film I've ordered in the past 2 years due to lomo having to "back order" them although they still have it available online) and so it worries that me that they'll forget I've dropped some money into this thing and not give me film for it!!
    9 months ago · report as spam
  110. akula

    akula

    Prince would approve of this film

    9 months ago · report as spam
  111. impaktor

    impaktor

    @snoop About film we like to see: there's no "true BW IR" anymore since EFKE or KODAK have gone out of production. And a color IR like Aerochrome would be so awesome.

    @brandywine I also ordered the first back and I'm still violently awaiting shipment.

    9 months ago · report as spam
  112. impaktor

    impaktor

    @brandywine Sorry, spelling, should be: "I also ordered the first batch and I'm still violently awaiting shipment."

    9 months ago · report as spam
  113. john341264

    Hi I revived my lomochrome purple today but there is no special note with them as you said there would be in the passage above 😞
    8 months ago · report as spam
  114. yokekei

    yokekei

    hello~I had received the films. may I know what & where is the "special note" to prove first batch buyer/photographer? Thanks

    8 months ago · report as spam
  115. mok

    mok

    @yokekei. I believe the note will appear on the negatives themselves. Probably near the sprocket holes.

    8 months ago · report as spam
  116. john-vaglica-50

    Dropped cash for this film when it was announced. "Guaranteed July Shipping" not true in my case. It's now mid-August! Where's my film?
    8 months ago · report as spam
  117. dayday95

    Just got these lovely canisters of incredible coated plastic film. Can't wait to test them out. Any chance it will be available in the Lomography Gallery store worldwide - perhaps with a reduced price? Don't get me wrong it's already a bargain to be able to get this film at the price it already is, but it would be amazing if it could be even more affordable!
    29 days ago · report as spam

Read this article in another language

This is the original article written in: English. It is also available in: Deutsch, Italiano, Československy, Русский, 日本語, 中文(繁體版), 中文(繁體版), Türkçe, Spanish, ภาษาไทย, Français & Nederlands.