I thought I knew what Lomography was - I even use a LC-A, but the La Sardina finally flipped the switch for me. I was wondering, looking at eBay why the La Sardinas were so popular. I have always thought about a picture - like actually worked for each shot, even if only a little bit, but with the La Sardina it is just so easy. I don't care what the shots look like when I shoot and half the time I don't even use the viewfinder. It is like the Lomo folks finally distilled the essence of the Lomo experience into a fun little camera.