Comparing Holga and Diana! This photo is taken using the Diana.

I took 12 sets of same photos using both cameras. I did this to compare the Holga and the Diana. To be honest, even though both cameras are made of plastic and have plastic lenses, they have their own unique ways of producing pictures. The Holga is wider and sharper. The Diana seems to be closer to the subject and dreamier.

We’re fizzing with excitement to introduce our latest Kickstarter project: the Lomo’Instant Square. We’re talking about the world’s first analogue camera to produce square-format Instax pictures. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, all of Lomography’s signature creative features — and a compact, foldable design. The Lomo’Instant Square has launched on Kickstarter. Come join the fun and back us on Kickstarter now to save up to 35% on the planned retail price, and scoop all sorts of extra treats. Be sure to snatch up the deals before they run out. Be there and be square!