Start in Essen-Werden

Although summer is not yet officially pronounced dead, this day looked like the last real warm day for the year, with 28° C. So I packed my inflatable canoe, took a train ride of 45minutes and then paddled my way down the Ruhr. It was a lovely trip of 15km, and the Ruhr was quite empty while the shore was crowded all the time... :-)

We’re fizzing with excitement to introduce our latest Kickstarter project: the Lomo’Instant Square. We’re talking about the world’s first analogue camera to produce square-format Instax pictures. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, all of Lomography’s signature creative features — and a compact, foldable design. The Lomo’Instant Square has launched on Kickstarter. Come join the fun and back us on Kickstarter now to save up to 35% on the planned retail price, and scoop all sorts of extra treats. Be sure to snatch up the deals before they run out. Be there and be square!