Busted out the Sprocket Rocket I bagged as a result of my Black Friday Facebook rumble Bronze Medal. Wanted to see what all the hub bub was all about. Went from being curious about the hub bub to being totally sold. This camera is the hotness. For portraits it adds a dynamic full and WIDE world behind the subject adding richness and context to the image. Sure, you could take some shots with your Wide and Slim or throw a wide angle lens on your Diana but this is a VISUAL FEAST. And for those that can't scan sprockets leave the blocker in and get a cup. Then start shooting.

We’re fizzing with excitement to introduce our latest Kickstarter project: the Lomo’Instant Square. We’re talking about the world’s first analogue camera to produce square-format Instax pictures. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, all of Lomography’s signature creative features — and a compact, foldable design. The Lomo’Instant Square has launched on Kickstarter. Come join the fun and back us on Kickstarter now to save up to 35% on the planned retail price, and scoop all sorts of extra treats. Be sure to snatch up the deals before they run out. Be there and be square!