Speak of fashion and you’ll definitely come across three of the most iconic fashion magazines in history: Harper’s Bazaar, Cosmopolitan, and of course, Vogue! It’s time for us to take a look at these magazines in retrospect and marvel at their vintage covers!
Through the centuries, people—women, especially—consulted the pages of fashion magazines to make sure they’re at their best and trendiest. Many fashion magazines have since emerged and made it to news stands and bookstores, but perhaps none of them enjoys as much popularity as the seasoned ones do.
Launched in the late 19th century, Harper’s Bazaar, Cosmopolitan, and Vogue have enjoyed readership that spans centuries, earning them the reputation of the most trusted style bibles up to the present. These magazines also served as the center stage for many well-known models, illustrators, artists, writers, and photographers in history. Let’s have a retrospective look at these three magazines that set the standards for fashion publications.
First published by Hearst Magazines in 1867, Harper’s Bazaar was America’s first fashion magazine. Its target readers are the fashion-conscious members of the the upper-middle and upper classes, and sees itself as a monthly resource for “women who are the first to buy the best, from casual to couture.”
Initially published in 1886 as a “first-class family magazine” in the United States, Cosmopolitan was converted into a literary magazine. The first issue mentioned of plans for a section dedicated solely fro the interests of women, and was eventually transformed into a women’s magazine in the late 1960s. Today, “Cosmo” is one of the most popular magazines sought after for their articles on health, self-improvement, careers, sex, beauty, and fashion.
Vogue was founded as a weekly publication in the United States in 1892. Conde Montrose Nast took charge of Vogue in 1909 and slowly worked to increase its publication. Nast converted it into a bi-weekly magazine and also began establishing overseas editions during the 1910s. The 1960s saw Vogue as a magazine appealing to the bold, younger generation for its features on contemporary fashion and editorials openly tackling sexuality. Vogue became a monthly magazine in 1973.
If you enjoyed this article, you may also want to read Vintage Vogue: Classic Fashion Photography and Beach-bound in Classic Style: Vintage Swim Wear Snapshots!