Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone’s lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
For the beginner, encountering film photography can be intimidating, as it often requires much thought than in digital photography. But when you do get to learn the ropes, it becomes part of the habit, and there's definitely a payoff in shooting analogue.
We have previously featured Iosune de Goñi, a young photographer and writer from Navarra, Spain. This time, she shares with us her latest series of photographs, which she has shot on the color-shifting New LomoChrome Purple film.
Gabriel H. Sanchez is photo essay editor at BuzzFeed News and part of our TEN AND ONE AWARD judges. His poetic way of talking about photography in this interview not only proves his passion for the medium but most likely makes you want to grab your camera right away and snap your submissions.
Music lovers! We're giving away a staple for any Lomographer's camera collection: The Lomo'Instant Panama. It was specially signed by San Diego-based rock band CHON, and the collectible will come with a brand new camera as well for extra Lomo-fun. Rock on and long live analog!
When one reaches his or her 'coming-of-age' phase, it usually takes place at the tertiary level of education. Part of having a successful college life is... all about connecting to networks and the right people. They party hard, those fraternities and sororities.
Most venues will have a huge in caps policy for "NO FLASH PHOTOGRAPHY" but when the only lights you have are on stage or just a light bulb in a basement or coffee shop, how do you capture a good exposure? These are the tips and tricks for shooting great photos with little to no light and no flash.
Lomography loves both students and teachers, so we're helping you out with some savings on some photographic school supplies! Get a 35% discount on the Diana F+ Camera, Diana F+ Camera with Flash, Sprocket Rocket, or The Spinner 360°! Check out our microsite to find out more!
We've finally nailed down the basic colors from primary to secondary; now it's time to study other colors, hybrids, and palettes that make this world more complex and non-binary. With cinematic glasses, we tend to look at life like a movie. The reel rolls into a palette of silvery grayscale.
Have you ever imagined what it feels like to shoot with a 100-year-old camera? In the past four months, I have been shooting hundreds of photos with a Contessa Nettel Tessco. I don't know when was the last time its previous owner shot pictures with it. Perhaps 20 to 30 years ago?
Having added more than 2000 stunning photos in a few years to his Lomohome, and always curious to try out new cameras, @frenchyfyl 's approach to photography definitely convinced us to share the very first Diana Instant Square with him. Enjoy his fantastic results!
One of the most important and most talked about photographic equipment today is the camera lens. There's a variety of it. But have you ever tried going lens-less, the way photography was before? The good old days of pinhole photography.
This month come and see the new exhibition by Brian May and choose your own camera for our workshops. Either test out some LomoChrome Purple film in the Soho streets or have a go at chasing shadows, light trails and reflections in our evening workshop.
March is Women's History Month and we want to take a closer look at the wonderful women behind cameras all over the country. LomoAmigo Mirella Cardoso talked to us about how she found herself in her own photographs when she started taking self-portraits.