Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone’s lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
Tyler Mitchell is a young artist that, through his versatile work and photographs, has become one of the representatives of a novel, fresh wave in photography. He still enjoys directing films and truly believes in their magic.
Inspired by the seventies, this young artist makes it seem that such an epoch lives forever in her photographs, perfectly maintaining the spirit of the time which was characterized by a multitude of colours, contrasts and famous disco moves.
We are living in the time when very few things may surprise or shock us. However, being courageous to express emotions and show a naked female body is still a controversy and the topic of numerous discussions.
When Marty and Doctor Brown visited the 21st of October 2015, things were flying and people were glued to technology. In 1989, the predictions of Back to the Future II might have looked far-fetched and funny. Today, of course, is a different story. Some of these predictions have come true!
Graphic design student and amateur photographer Oulpiana Tsiatsiou is our newest Lomo Amigo. She was looking for a camera that would give a vintage look in her pictures and found it in the Lomo'Instant Wide!
We spend copious amounts of time stalking camera forums and researching specifications that "hunter" seems a more fitting term than "collector." And yet, when the time comes to pack all this game—the new or thrillingly ancient cameras—we DIY padding on the spot. (Guilty of trying to avoid the unappealing gear bag from the department store.) Last year though we stocked up on camera bags that are as cool as they are protective. Here are some of them.
An Argentinean writer and photographer living in the Pacific Northwest, Lorraine Healy is a long-time fan of plastic cameras and is the author of "Tricks With A Plastic Wonder," a manual for achieving better results with a Holga camera, available as an eBook from Amazon.com. In this article, Healy shares her love for vintage American diners and her many years photographing them.
Ever since photography has been invented in the early 19th century, people had themselves being photographed. However, in times of smartphone cameras, selfies and social media, recording our daily life in pictures has become a Leitmotiv, a metaphor for a restless society. In her latest solo exhibition, Estonian fine art photographer Sohvi Viik questions the necessity of modern photography.
As a core member of Yamanaka Yuko, a local hiking group based in Hong Kong, AM Renault is deeply in love with nature. He is also part of the creative photography group Six Dimen Boy and is good at intertwining photography with art and design elements -- making photos not only useful for documenting what we see, but also as a means to tickle the imagination. The young and talented AM tried out the New Russar+ lens while traveling in Japan with his father. He talks about his experience and shares the sights from his journey in this Lomography Magazine exclusive.
We're grateful for the overwhelming support from all our KickStarter backers. For those who were late to the party, we're happy to let you know that the Daguerreotype Achromat 2.9/64 Art Lens is now available for pre-order in the shop! Estimated delivery date slated for January 2017!
Ever wanted to reproduce the mood of alternative photography but find the materials too costly? Worry no more, we have a list of films to give you unique coloring and a distinct, life-in-retrospect look.
Matthieu Soudet is a French photographer who started photography when he was only nine years old. His creativity is boundless and with all of his shots, this artist invites us in a unique universe, and every time, he tells us a new story.
The young artist and Magnum photographer Christopher Anderson published on his agency's website an awesome photo series, one of the images in it a great symbol of freedom, joy of living outdoors, purity, innocence, candor, and girlhood: the bare sole of a female lifted up, taken at the Central Park in New York. Like many other great Magnum photographers, Anderson explored this interesting body part through photographs. For this tribute, I chose a series of bare feet images I took along the promenade of the lake Como. Take a look!
It’s finally here! Fully automatic, jam-packed with creative features, and super easy to use, the Lomo’Instant Automat is the ultimate instant camera that lets you do it all. Shoot perfectly lit photos from dusk ’til dawn and explore a world of creativity at the touch of a button. Back us on Kickstarter now to save up to 35% on a Lomo’Instant Automat and all sorts of exclusive extra goodies!