Come and have a look at some camera ads from the 1940s! A time when color photography was still young and only gradually becoming a part of everyone’s lives!
Compared to the advertisement campaigns companies are coming out today, advertisements from the 1940s are refreshingly different. They are by far not as blunt and “in your face” as what is thrown at us today, but rather they seem more considerate and respectful to the reader.
Ads today are mostly about effective graphics and catchy slogans. In the 1940s, the approach was quite different: companies tried to merely persuade the reader to buy their product by advertising it in elaborated texts, accompanied by somewhat cheesy pictures of a perfect family. Maybe this is because all that counts today are superficial looks and “style” whereas the camera buyer in the 1940s was more interested in the features of a particular camera. It’s quite striking how back then, what seemed to be important was taking pictures of your family and conserving those memories. Today, however, looking good among your friends and being able to take good pictures at parties and such are what’s featured on most consumer point-and-shoot camera advertisements.
So please lean back and join me in taking a journey back to the 1940s when picking out a camera was based on features rather than life style. Or maybe it wasn’t after all…?
Young photographer Jamie Hawkesworth's works have been on the cover five years after his debut on photography, and he's become a favorite among the fashion world. Here is a review of his young work from his beginner days to now.
This lightweight and compact Art Lens System is three prime lenses in one. Shoot with a fixed focal length of 35mm, 50mm or 80mm and experiment with a wide range of f/stops and special aperture plates to achieve countless creative styles. Available in Canon EF, Nikon F or Pentax K mount!
We all like to think of what the world will look like when it meets its inevitable end. However, it is human nature to hope that when the time comes, there'll still be a future. Plenty of times did cinema try their hands on imagining a post-apocalyptic future.
Yesterday was Mother's Day. In case you missed celebrating it, here's a Monday Moodboard to give some love to some of the most important women in our lives. As to all mothers -- old, young, single, married, working or non-working -- cheers to you for being awesome and thanks for everything!
You may already know Kamila K Stanley, young photographer and vivid globe-trotter. Always on the move, on the verge of a new adventure, Kamila spent some days in Paris during that spring time filled with soft light and acidulous colors. She took the newest Neptune Convertible Art Lens System with her, and this is the result.
We gathered a pool of young photographers to give us their insights on photography, being its future, and other things in this interview series for Lomography's 25th anniversary. This time, we take a look at the street photography style of Chicago-based photographer Brendan Carroll.
In an age where everyone owns a camera, with the capability to produce photographs, we've become all entitled to partake in the art of photography, whether we're doing it consciously or unaware. And we've all been guilty snapping our smartphones and cameras on delicacies.
Giulia Bersani was only a child when she first encountered analog photography. She became fascinated with the fact that she is creating something unique and meaningful and now nothing can stop her from achieving her dreams.
Photographer and art director Luca-Mercedes Stemer is one of the founders of HONEST., a magazine dedicated to preserving the tangible aspect of film photography. In this interview, she looks back on her early days as a young photographer and dishes out some tips on how to make it in the industry.
We gathered a pool of young photographers to give us their insights on photography, being its future, and other things in this interview series for Lomography's 25th anniversary. This time, we take a look at the filmic nostalgia of Romanian, Barcelona-based photographer Julianne Popa.