After some big international cities such as Beijing, Berlin, São Paulo and London, we thought it was time for an Italian LomoMatrix!
During a sunny afternoon in May, a small group of photographers had an appointment in a wonderful garden in the middle of the historical center of Perugia. A LomoMatrix is a handcrafted analogue version of what we call “bullet time” in movie recording (when time is stopped and the video camera turns around; the name comes from the famous scenes in the movie The Matrix).
To build a LomoMatrix, you need a group of people in a wide circle, each one with a toy camera, Lomo or disposable camera, and one person in the middle. The person in the middle of the circle then does something and the people around the circle take photos at the same time. Single pictures from each camera are arranged and displayed consecutively to produce an orbiting viewpoint of an action frozen in time and space, but with a Lomo influence, different frames, with different colours and different sizes, because of the Lo-Fi cameras…and this is the style that we like.
This is what we did, I hope you like it; for us it was an amazing and funny experience!
Two years after the Lomographic Society International was born, the community went into full swing. Two simultaneous exhibits was set up in New York City and Moscow, the first Lomography Embassy Store was established in Berlin, and lomo.com was launched!
Earlier this year we were chuffed to launch a very memorable type of 35mm film: the Lomography Color Negative F²/400. We had recovered it from the last ever supply of an Italian filmmaker, and stocked it for seven years in special conditions. Much sought after for the film's nostalgic aesthetic, beautiful blue tones, with hints of X-Pro character, the F²/400 35mm rolls flew off our shelves like hotcakes – and rapidly went out of stock worldwide.
Once upon a time, Vancouver was an unknown port town, its downtown and east side streets ending at the waterfront, filled with commercial fish docks, cargo terminals, bars and cafes for waterfront workers and sailors. Flashback to a bygone point of this city's history.
Introducing the Lomography Simple Use Film Camera. Forget fiddling with film and settings: this is analogue madness at your disposal, loaded and ready to shoot. Pocket-sized, equipped with a flash, and available in three different films! Get the 3 pack bundle and save 5%!
North London based photographer Galen Driver took the Petzval 58 lens out for a test drive and talked to us about his experiences in making it as a professional photographer in an ever-increasing competitive industry.
Heinrich Böll was an author often sought after by photographers as their subjects, their interest for the writer mostly stemming from their shared love for humanity. Behold some introspective portraits of the revered German writer from the post-war era as captured by numerous photographers.
Here we meet C.S. Muncy, a photojournalist with many years of experience shooting protests, the political stage, and more for publications such as the New York Times. Along with a fascinating interview he shares dramatic panoramas shot at the American Inauguration and the protests that followed.
Revel in the crystal-clear sharpness, natural colors, and dreamy bokeh of the resurrected Russian masterpiece that is the Jupiter 3+ Art Lens! Purchase your very own brass beauty now while our limited supplies last, and get it shipped to you by the end of June 2017!
Do you love music? Lomography USA and Columbia Records have teamed up to find talented analog photographers to shoot concerts on film and have the work featured here in the Magazine. Check out this list of cities in which we are searching for a Lomographer, some shows as early as next week!
Once upon a time, when the Cold War began, the West was on the mission to inhibit all influences and culture from the Eastern Bloc. Years after, we finally get to see what it was like at the other side through youth culture.
Yesterday was Mother's Day. In case you missed celebrating it, here's a Monday Moodboard to give some love to some of the most important women in our lives. As to all mothers -- old, young, single, married, working or non-working -- cheers to you for being awesome and thanks for everything!
We asked you to change your perspective, and see the world in a new light for the chance to win an amazing, adventure-ready Bond Street Bag by ONA and a Lomo'Instant San Remo. After a long deliberation process (so many beautiful images!) we were finally able to decide the winner. Check it out!