Dressing Up DIESEL

2011-08-19 2

DIESEL’s window display looked knockout great in Lomography. At least that’s how I remembered it to be two years ago.

Credits: lakandula

DIESEL is an Italian design company known for high quality trendy ready-to-wear clothing. While its primary market is the young adults, the company has also come up with product lines for kids and babies. With headquarters in Breganze, it has expanded in more than 80 countries across Europe, Asia and the Americas with more than 400 company-owned stores.Products that go with the Diesel brand range from denims, bags, accessories, footwear, underwear, eyewear, timepieces, jewelry, home furnishings, fragrances, helmets to bags.

Credits: lakandula

In 2009, DIESEL tapped some members of Lomomanila to organize groups to ideate and transform visual ideas into actual window displays in three branches namely, Greenbelt, Rockwell and Shangrila Mall. The theme was ‘Knockout’ which was based on the upcoming season sale. My friend Ailen (fangcarpenter) and I were invited to join the team of Mon Guinto assigned to dress up the Greenbelt branch. We had our fun shoot in one of the team member’s house in Ayala Alabang Village. A concrete wall in an alley was simultaneously splashed with paintballs of different colors from various directions while a female model dressed in white was standing in front. The result was a fusion of colors on the wall and on the model’s dress, not to mention all the paints that scattered over her beautiful face and body.

Credits: lakandula

We came up with lomowalls printed on huge sintra boards which make up the right window (if facing the store) together with a headless mannequin wearing a dress and a boxing glove marked with a percentage sign and of course, DIESEL. On the left window, we hanged nylon strings from ceiling to the floor to hold the normal prints attached in random fashion. A bit of chaos on the left was balanced by the sense of order on the right.

Credits: lakandula

The final output was an awesome feat which ran from July to August. The whole experience for me was a blast specially that it was the first time for my work to be on display together with works of seasoned lomographers. Truly memorable thanks to the entire team — Mon, Chris, Jolo, Ailen, Mariel, Pepper, Olie, Risa, Faye, Karen and Liana (online). Sorry if I miss anyone. :D

written by lakandula on 2011-08-19 #prints #lifestyle #lomomanila #lomography #knockout #xpro #sale #display #diesel #lca #analogue-lifestyle #collaboration #lomowalls #lomo #artwork

2 Comments

  1. adi_totp
    adi_totp ·

    great work my friend :D

  2. lomoculture
    lomoculture ·

    Bravo !

More Interesting Articles

  • The Daguerreotype: A Medium of Art and Science

    written by Lomography on 2016-04-14 #news #gear
    The Daguerreotype: A Medium of Art and Science

    Photography, since the day it started to write its own history, was always meant for both artistic and scientific endeavors. At least that's how Louis Daguerre expected it to be.

    2016-04-14 1
  • Lomography New York's February Events

    written by Lomography NYC on 2016-01-30 #news
    Lomography New York's February Events

    Take a look at the lineup of great events being held at Lomography NYC in February.

    2016-01-30
  • Lomography Soho Workshops and Events in October

    written by lomographysoholondon on 2016-09-29 #news
    Lomography Soho Workshops and Events in October

    October is one of our favourite months of the year because of Halloween! This mean lots of sweet treats and a great excuse to dress up as a zombie. It's also a great excuse to host some more fabulous Lomography workshops!

    2016-09-29
  • Shop News

    Additional Member of Diana F+ Family is Here!

    Additional Member of Diana F+ Family is Here!

    Snap your happy memories with the medium format Diana F+ Cortina! This special edition camera is a nod to fun winter holidays: snow-capped mountains, skiing and good times with friends and family!

  • A Salute to the Masters: EXPO 2015 (A Tribute to René Burri)

    written by sirio174 on 2015-11-14
    A Salute to the Masters: EXPO 2015 (A Tribute to René Burri)

    At the end of October last year, René Burri, a great master of photography of the last century, passed away. As a tribute to him, I would like to show you some photos that I took last month at EXPO 2015 in Milan, which was inspired by his series featuring the world's fairs held in Osaka, Okinawa, and Montreal. Take a look!

    2015-11-14 3
  • Meet our LomoGuru: Julia Holcomb (waggrad00)

    written by lomography on 2016-03-19
    Meet our LomoGuru: Julia Holcomb (waggrad00)

    Four years ago, on Valentine's Day, Julia Holcomb's love for film photography blossomed. It all happened during a Lomography workshop where she met a passionate community of analogue shooters that inspired her to pick up a camera again.

    2016-03-19 14
  • How to Develop Photos on Stone in a Darkroom

    written by tomas_bates on 2016-02-17 #gear #tutorials
    How to Develop Photos on Stone in a Darkroom

    I have always loved the idea of seeing my photos on stone and other natural materials. So, a few months ago, I began googling how it could be done. This is how I discovered (and fell in love with) liquid emulsion. Liquid emulsion is photographic emulsion which you can melt down and paint on any surface. You can then expose an image and develop it using traditional darkroom chemicals. In this article, I would like to explain the process a little, so that if you are also interested in giving this fun process a go, you can!

    2016-02-17 12
  • Shop News

    The New Daguerreotype Achromat 2.9/64 Art Lens now available for pre-order in Shop!

    The New Daguerreotype Achromat 2.9/64 Art Lens now available for pre-order in Shop!

    We're grateful for the overwhelming support from all our KickStarter backers. For those who were late to the party, we're happy to let you know that the Daguerreotype Achromat 2.9/64 Art Lens is now available for pre-order in the shop! Estimated delivery date slated for January 2017!

  • LomoGuru Faaabii Reviews New Jupiter 3+ Lens

    written by Fabian Schreiter on 2016-03-16 #gear
    LomoGuru Faaabii Reviews New Jupiter 3+ Lens

    Russia and space? Most of you will probably think of Yuri Gagarin. Maybe I would, too, if it weren’t for the fact that, a little while ago, Lomography came up with something pretty great.

    2016-03-16 1
  • Bright and Colorful Lomographs Courtesy of the Diana Flash Rumble Winners

    written by lomography on 2015-12-07 #news
    Bright and Colorful Lomographs Courtesy of the Diana Flash Rumble Winners

    Shooting at night or under low light conditions? Brighten up your snapshots with a burst of light with the Diana Flash! Take a look at these photographs courtesy of our rumble winners to see how it's ought to be done.

    2015-12-07 4
  • December 15th Advent Offer: Stock Up with 3-for-2 Film for Your Holiday Parties! (Online Code: THREE4TWO)

    written by Lomography on 2015-12-15 #news #gear
    December 15th Advent Offer: Stock Up with 3-for-2 Film for Your Holiday Parties! (Online Code: THREE4TWO)

    Today we want to make sure that you've got the film you need to take picture perfect holiday photos, so our Lomography films are three-for-two! Whether you're looking to create classic winter portraits or snap some great, snowy panoramas, today's Advent special will help you ensure you're prepared to capture it all!

    2015-12-15
  • Shop News

    The Lomography Bazaar

    The Lomography Bazaar

    We constantly search far and wide, meticulously seek out, hunt down, and hand-pick some of the most experimental and alternative gear out there - and we've now gathered them all in one easy to browse shop category, ready for the picking! In the Lomo-Bazaar, you canalso be part of our process of collecting fresh new products, rare treasures, and crowd-funded creations to sell on the shop - after all, they’re all for you! Get in touch with us to share your suggestions for amazing gear - go on, we’re all ears!

  • Sehnsucht: A Rumble With Meural

    written by Lomography on 2016-05-18 #news
    Sehnsucht: A Rumble With Meural

    Meural is an innovative digital canvas that lets you access thousands of works of art and photography—or feature your own. Lomography is teaming up with Meural to offer you the chance to win a Meural Canvas and to have your work displayed in a gallery show at Lomography's West Village store.

    2016-05-18
  • Top 5 UK Events in 2015: Number 4

    written by Lomography London on 2015-12-25 #news
    Top 5 UK Events in 2015: Number 4

    As the year comes to a close, Lomography Soho looks back and makes a countdown of the Top 5 events that happened in 2015. At number 4 is the Exhibition of Petzval Portraits by Emily Soto.

    2015-12-25
  • Winter in Vienna: First Impressions of the Lomo'Instant Wide

    written by azinteimoori on 2016-01-25 #gear
    Winter in Vienna: First Impressions of the Lomo'Instant Wide

    I’ve been shooting analogue as long as I can remember but it wasn’t until a few months ago that I was introduced to instant photography. So, you can imagine when I was given the chance to try out the recently introduced Lomo’Instant Wide, I “instantly” said yes and hit the streets of Vienna!

    2016-01-25 2