American-born artist Stefan Ruiz took up photography while he was visiting West Africa, for a documentation about Islam traditions on West African art.
He started as a professional photographer in 1994, working for magazines like The New York Times Magazine, Wallpaper, Rolling Stone, and Colors, for whom he also was Creative Director in 2003 / 2004.
Many people know him for his award winning advertising campaigns, including Caterpillar, Camper, Diesel, Air France and Costume National.
In this short documentary, you can go on assignment with him to Monterrey, where an urban subculture is so inspired by the Colombian culture that passes through town, that they will do anything to mimic it.
Stefan Ruiz mainly works with German Linhof camerasl, partly with a Polaroid Back.
His portraits are inspired by old painters but at the same time they capture urban subculture at it´s best.