Analogue Approaches to Graphic Design: Analogue Agency Leeds

Analogue is a full service graphic and digital design agency based in Leeds that took a very interesting approach to graphic design. This year, they added a new look to their brand identity by showing their craft in a new light: they gave graphic design an analogue look!

They decided to go back in time, to 1984 to be more precise. This was the time when digital graphic design all started, with the birth of the Apple Mac, considered by many as the ultimate digital graphic design machine. So they made a cardboard replica of the original 1984 Mac, added some other iconic elements like floppy disk, a telephone and a Pantone cup of coffee, and took some amazing shots of the whole scene! Here are the results:

For more photos, follow this link


written by lucretia on 2011-07-15 #news #analogue #new #lomography #leeds #brand #news #graphic-design #agency #identity #analogue-approach

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