A Press Kit Inside a Camera!

2011-07-01

A Dutch furniture design company released an analogue gem of a press kit.

Instead of the usual glossy, De Vorm, a company that creates eco-friendly and durable furniture, had their press kits embedded in plastic toy cameras.

Except the cameras aren’t really cameras – they’re old school View-Masters! With the help of the original makers of the stereogram viewing device, Plastiskop, each press kit is comprised of several slides that feature De Vorm’s most recent collection, loaded in the Photoapparat model.

Photos via notcot.com

The folks at De Vorm must have had trouble choosing from Plastiskop’s analogue array of View-Master models. Apart from the Photoapparat, the German company also offers stereoscopes in vintage TV, binoculars and quaint villa-shaped plastic bodies. The renewed popularity of analogue photography probably had to do with their decision.

Oh and, we caught wind that visitors to De Vorm’s showroom were initially baffled by the “free” cameras. Although plastic cameras are known to be inexpensive, giving them away seemed too much. That is, until they tried to shoot pictures but instead saw the press kit materials flick at every click.

written by sleepswimming on 2011-07-01 #news #analogue #lomography #plastic-toy-camera #press-kit #news #de-vorm

More Interesting Articles

  • Ferry Verheij: A Story Teller

    written by Ivana Džamić on 2016-07-28 #people
    Ferry Verheij: A Story Teller

    It can be said that photography is more than just a click on the camera, it makes the moments, people and emotions live forever. This was confirmed to us by an exceptional Dutch photographer Ferry Verheij, whose photographs represent stories of all those people and places he had a chance to know.

    2016-07-28 1
  • Lomo In-Depth: Beauty in Imperfection

    written by Ciel Hernandez on 2016-02-20
    Lomo In-Depth: Beauty in Imperfection

    In an age where digital cameras provide more room for trial-and-error, practicality, and perfection, the revival of analogue cameras among photographers, artists, and hobbyists marks a shift of the standards of beauty in the art world.

    2016-02-20 1
  • Chris Pollard Shoots with the Lomo'Instant Wide

    written by Lomography on 2016-02-01 #people
    Chris Pollard Shoots with the Lomo'Instant Wide

    Chris Pollard is a UK based fashion photographer with a penchant for analogue cameras and methods. He took the Lomo'instant Wide to London Fashion Week and got up-close-and-personal with some of the hottest models, designers and bloggers at this prestigious event.

    2016-02-01 1
  • Shop News

    Save 15% on Lomography Film when bought with the Lubitel!

    Save 15% on Lomography Film when bought with the Lubitel!

    This beautiful camera features such ability to let users choose and switch between 35mm or 120 formats! Shoot more, save more! Get 15% discount on Lomography Films when you purchase film with the Lubitel camera!

  • Almalo: Portraits with the Lomo'Instant Wide

    written by shanti929 on 2016-08-16 #people
    Almalo: Portraits with the Lomo'Instant Wide

    Taiwan-based analogue photographer Almalo used to be an interior designer. In pursuit of her dreams, she quit her job and opened a coffee shop with her boyfriend. She balances her dream and reality well, which is evident in her portraits.

    2016-08-16
  • The Diana F+ Takes the Stage

    written by Katherine Phipps on 2016-06-24 #gear #culture #news #people
    The Diana F+ Takes the Stage

    Lights, camera, Lomography! Read how the Diana F+ made its way to the stage in a recent production of Shakespeare's "Taming of the Shrew" by the Harmon Theatre Company in Washington, DC in this quick chat with prop master/lead artisan Chris Young.

    2016-06-24
  • Stalking the City: Ricardo Lozano

    written by lomographymagazine on 2015-10-20 #people
    Stalking the City: Ricardo Lozano

    New York is an infinitely photographable city in spite—or because—of its innate chaos. And even when the medium is film, praised nowadays for the virtue of slowness, the photographer must keep up with the city’s pace. Ricardo Lozano, 35mm photographer and Lomography community member, managed to do it for the series OK Commuter, now a book by A Love Token Press.

    2015-10-20
  • Shop News

    Up to 50% off on Lomography Bags!

    Up to 50% off on Lomography Bags!

    Need something to keep your gear safe in and share your pride with the world? An amazing selection of Lomography bags are currently on sale! Don't lose the moment and get your favorite one!

  • Lomo'Instant Showcase: Best Behavior

    written by Katherine Phipps on 2016-08-23 #gear #culture #people #places
    Lomo'Instant Showcase: Best Behavior

    When our friends from the band, Best Behavior went on tour throughout we thought; who could be a better roadie than the Lomo'Instant? The camera tagged along with these bandmates and best buds through Boston, Wilmington and more American cities capturing an inside look at the tour experience.

  • This Book is a Camera : Interview with Kelli Anderson, The Paper Magician

    written by charlottepelleray on 2016-08-04 #people #videos
    This Book is a Camera : Interview with Kelli Anderson, The Paper Magician

    Turning a simple thing as paper into a magical universe - this is what Kelli Anderson is doing in her daily life as a designer. One of her latest projects, This Book is a Camera, is a beautifully designed book that unexpectedly turns into a pinhole camera when opening it.

    2016-08-04
  • Showcase: NYLON's Adele Chan and the Lomo'Instant

    written by Jill Tan Radovan on 2016-09-08 #people
    Showcase: NYLON's Adele Chan and the Lomo'Instant

    Being the editor of an important publication can be exciting, glamorous and demanding at the same time. Adele Chan, the editor-in-chief of NYLON Singapore however, seems to take everything in stride. She gives us a glimpse of life inside NYLON through a few chosen snaps taken with the Lomo'Instant.

    2016-09-08
  • Shop News

    LomoLab Europe has moved!

    LomoLab Europe has moved!

    The LomoLab EU has moved and is now open for business! Analogue lovers from Austria, Germany, Spain, Netherlands, Belgium, Luxenbourg, and the rest of Europe can send their films to: Lomographische AG LomoLAB Kaiserstrasse 34/12 1070 WIen Austria However, if you're based in Germany - and you don't mind a longer waiting time, you can still send your rolls for processing to: Lifesmyle Store Berlin - LomoLAB Friedrichstraße 133 10117 Berlin Germany

  • Illustrator Ella Lama Customizes the Lomo'Instant

    written by ciscoswank on 2016-02-08 #people
    Illustrator Ella Lama Customizes the Lomo'Instant

    Ella Lama is a letterer and illustrator based in Manila, Philippines. Her work is a perfect mix of good cheer and unfeigned creativity. Recently, she designed a Lomo'Instant White camera with cute and playful illustrations inspired by her Japan trip.

    2016-02-08
  • The Story of a Negative

    written by vicuna on 2016-05-12 #places
    The Story of a Negative

    This is the story of a negative and the memory of loved ones that are gone, but are still present on an old analogue celluloid film. It's the emotional power of analogue photography that lasts forever.

    2016-05-12 17
  • Take Two's 'In Your Arms': Light Painting Music Video Using Pixelstick by SNAP Productions

    written by karenatsoi on 2016-02-22 #videos #people
    Take Two's 'In Your Arms': Light Painting Music Video Using Pixelstick by SNAP Productions

    An indie band from Singapore, Take Two, released a music video for their song 'In Your Arms' earlier this year. The video was shot and produced by SNAP productions with the Pixelstick to create stunning light-painting effects. Read on to know more about the production of the video and what the people at SNAP Productions think about the Pixelstick!

    2016-02-22