All Aboard with La Sardina - The new 35mm Lomography Camera!


La Sardina Fishmarket is now open! We’re happy to announce that now you can reel in one (or all!) of our freshest cameras – Say hello to our new wide-angle 35mm analogue adventurer!

La Sardina is the freshest analogue catch from Lomography! Simple and easy to use, it’s equipped with a wide angle lens, a rewinding knob, an MX switch for effortless multiple exposures, two easy focusing settings and a bulb setting for long exposures. It comes in 4 stunning and unique camera designs that you’ll surely love to collect!

The La Sardina Collection

El Capitan – Sporting a classic design worthy of the finest sardine can from all of the Seven Seas!
Fischers Fritze – This fella would not look out of place in a vintage German harbour.
Sea Pride – Splashed with some good-looking maritime blue, warm gray and red – sleek and easily a dockside favourite!
Marathon – Down-to-earth greens and a classic design that would make the perfect companion for seasoned sailors and land lubbers alike!

El Capitan and Fischers Fritze come packaged with the ultra-powerful and ultra-flexible Fritz the Blitz flash, which has three distance settings to give you maximum control over your nighttime shots. It’s also the most powerful Lomographic flash we’ve ever released!

Join the Party!

Because the opening of the La Sardina Fishmarket is a cause for celebration, we are holding massive parties in out Lomography Gallery Stores worldwide. If for some reason you can’t make it to the party you can stay tuned to the Magazine section where we’ll post party recaps!

Visit the La Sardina Microsite for more info!
Buy now!

written by shhquiet on 2011-06-16 #news #35mm #new #marathon #la-sardina #lasardina #el-capitan #fischers-fritze #fritz-the-blitz #sea-pride


  1. elletra
    elletra ·


  2. antibiotyx
    antibiotyx ·

    love the designs!

  3. schemerel
    schemerel ·

    did you people intentionally wait for me to cave and buy the lc-wide, so that you can, literally on the same day my lc-wide arrives, make a wide angle camera thats is actually cheap
    why lomo why ?
    I hope I wont regret this :(

  4. bylcuenca
    bylcuenca ·

    looks tasty... =)

  5. gabysalas
    gabysalas ·

    @schemerel: trust me, you won't regret it!

  6. nural
    nural ·

    but why doesn't marathon have fritz the flash :(((

  7. squamy
    squamy ·

    I am wondering if you will release the flash on its own so I can buy one for my little La Sardina that I tested with? :)

  8. hanibale
    hanibale ·

    interesting :)

  9. explorette
    explorette ·

    please do some seperate flashes for it for us testers as we long for the flash to complete the pretty sardina!

  10. dianalerias
    dianalerias ·


  11. lightblue
    lightblue ·

    yaayyy! love the flash!

  12. lightblue
    lightblue ·

    the flash can be used in another cameras??

  13. hollyolly-tea
    hollyolly-tea ·

    ah amazing!

  14. kiteflyin
    kiteflyin ·

    what @nural said. No fritz the flash for marathon. :(
    Other than that they look awesome!

  15. gvelasco
    gvelasco ·

    @lightblue: The flash connector is proprietary.

    So, it looks like this camera is actually in competition with the Vivitar Ultra Wide & Slim. I think this camera wins.

  16. eva_eva
    eva_eva ·

    love all four designs! :D

  17. daralby
    daralby ·

    looks awesomeeeee

  18. ashdinosaur
    ashdinosaur ·

    The orange one is my favourite.

  19. jonalon
    jonalon ·

    want green marathon flash

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