The Mamiya C220 is featured in the “inspiring people” campaign by WE
Dutch fashion brand WE started a new campaign with posters featuring inspiring people. On the posters next to singers and other famous people was great Dutch photographer (analogue aswell as digital) Rein Langeveld holding his Mamiya C220. This big poster hangs in every WE shop window throughout the Netherlands and the Mamiya really stands out in the white poster, it was the first thing that caught my eye. I think it’s great that this big Dutch fashion brand decided to take an analogue photographer and the Mamiya C220 as a source to inspire others.