It’s like Oxford Street, but good.
It’s not famous, it’s not big, however Upper James Street is one of the most endearing little roads in London. Tucked away at the bottom of Carnaby Street, just a stone’s throw away from the Lomography Gallery Store in Soho, it’s the perfect place to spend your savings and relax in the sun. The street consists of everything you could possibly want in a day, a place to eat mediocre Italian pizza and pasta and a mainstream bakery so you can tuck into English delights such as Cornish pastries and custard tarts! And of course, the street offers what any normal person would want, fantastically fabulous (if not the tiniest bit overpriced) streetwear.
With the only Bathing Ape store on this side of the channel, cutely tucked away, and The Hideout, (the closest you can get to dressing like an American skater without actually crossing over the pond) you can surely spend all you have on Supreme, Norse Projects, and Original Fake among others, in a matter of minutes down one of the shortest streets in town.
And if that isn’t enough to stimulate your senses, pop along here on a lovely summer’s day. Bask in the sunshine in Golden Square, and relax in this mini bubble in the heart of the Big Smoke.