The Lubitel is – first and foremost – an individual. It has its own unique creative strength. Its pictures have their very own look and special character.
One in a Million
The Lubitel is – first and foremost – an individual. It has its own unique creative strength. Its pictures have their very own look and special character. As you thumb through this book and soak in the many images before you, you’ll doubtlessly see it for yourself. Lubitel images simply look very “analog.” The shots look more “professional” than any 35mm camera, but somehow less professional than a very high-end 120 camera, like a Hasselblad or Rollei. Of course they are sharp, crispy, artistic, painted with light, and grand. But they’re also occasionally random, sometimes too vibrant, often vignetted at the edges, and totally flexible to your wishes and innovative tinkering.
The result: you can easily see the analog nature of each image, the love and care of the Lomographer behind every individual situation, the grand history of this long-standing camera and philosophy, and – most importantly – the entire never ending world of unexpected effects and creative surprises. Rather than reflecting the objective reality (like a fiercely-expensive digital SLR), they reflect the subjective reality of the Lomographer who is composing the image (from the top-down of course) and pulling the trigger. It will make you look twice.
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