Follow Your Instincts - Wrangler Competition Winners


Towards the end of last year, we announced a mouth-watering and extremely exciting collaboration that united the iconic denim clothing brand Wrangler and the analogue experimentalists at Lomography. The response was staggering. Thousands and thousands of you submitted your best shots to three amazing photo rumbles. Read on to find out who won what!

The gorgeous Limited-Edition Wrangler Diana+ that ALL winners will receive!

To celebrate this fantastic collaboration, we asked you to ‘Follow Your Instincts’ and submit your chosen shots to our three Kustom Kulture Rumbles – each with their own unique theme:


Take your inspiration from motor racing, get fast and furious with your photography; burning rubber, streaming lights and motion blurs.


Be a wandering spirit – self-expression is key, make it personal. Images need the lived-in look, self-expression etched into a garment as wisdom lines a face. Take a picture that has character, yours. Be the wandering spirit.


Burnt tones, dirty washes. Each picture, an object of strength: robust, warm, reliable and ready for action, just like Wrangler jeans.

And the Grand Prize Goes to…

Congratulations to our very own tomasfrid – Lomographer extraordinaire and the winner of the Wrangler Grand Prize. His vignetted, worn-out shot of this vintage motorbike with its strangely beautiful color shifts perfectly captured the ‘Working Heroes’ aesthetic. Burnt tones, an object of strength: robust, warm and ready for action. It has it all.

Winning shot by tomasfrid

He’s won an all-expenses paid to the nearest Wrangler showroom – to be completely kitted out in some awesome Wrangler gear! But that’s not all – he’s also about to become the proud owner of a Spinner 360°, an LC-A+ and a Limited Edition Wrangler Diana+.

Check out his LomoHome here

But of course that’s not all!

Congratulations to Our Worthy Runners Up!

We’re proud to announce our three worthy 1st Runners up. Lomographers frauspatzi, anarchy and jaded-amore were judged to have submitted shots that perfectly represented each of three photo rumble themes! We’re extremely proud of them and they’ll each be shortly receiving one of these incredible packages filled with Wrangler and Lomography goodies. Check out their prized shots and share the LomoLove at their LomoHomes!

The 1st Runner-Up Package:

• Wrangler Denim Jackets for Men
• Wrangler Denim Shirts for Women
• Wrangler ‘Worker’ caps for Men
• Wrangler Scarfs for Women
• Wrangler Limited Edition Diana+ Camera
• Lomography Spinner 360°

Engraved Life by frauspatzi
Thrill of Speed by anarchy
Working Heroes by jaded-amore

The 2nd Runners Up

Check out these two stunning shots by those fine Lomographers, jeabzz and ck_berlin. They seriously impressed the Wrangler judges and proved to us that they can be spontaneous, shoot from the hip and not worry about the rules.
They’ve both won this fantastic Wrangler/Lomography prize package!

The 2nd Runner-Up Package:
• Wrangler Denim Jackets for Men
• Wrangler Denim Shirts for Women
• Wrangler ‘Worker’ caps for Men
• Wrangler Scarfs for Women
• Wrangler Limited Edition Diana+ Camera

by jeabzz
by ck_berlin


But that’s not all! Another 20 Lomographers will each be receiving a Wrangler limited-edition Diana+ as well as a Wrangler scarf or ‘Worker’ cap for their awesome submissions.

They are; atreyuthechild, bensozia, frilly, johnccc, michell, minililimi, riki_87, zeitfenster, cohetesnaranjas, dannyfresh, penya, r_i_b_u_l, spoeker, z0live, 2y2son4, am, anselmialessandro, chaoticsense, historiasdev and javihacefotos

As if that wasn’t already enough, the following lucky Lomographers will each receive an exclusive limited-edition Wrangler Diana+ for their worthy and excellent pictures!

They are; 007-0815-styler, a_lion, acecaroline, aranmanoth, bigbadwolf, bxlomo, cyan-shine, deprofundis, disdis, dogma, elia, emdewe, fraubambi, heavenkot, hellojoshua, hugolena, ilfrusta, ineska, jato, juditto, klickovic, life_on_mars, mantozauras, marjanbuning, matadorenwayne, miss_lisa, missparker, mochilis, neja, porkchopsandy, superlighter, torium, toyam, vandal, arrrline, bergantim, blackbyrd, clarap, ebolatheelectricmonk, goldie, lihooi, mallorynox, marant69, mephisto19, nicnocnoo, photochrom, scootiepye, sdzn, serdjo, shoujoai, susielomovitz, tiano, vas_vas, vinter, wil6ka, zulupt, arty-arta, baijiu89, belcath1981, blondielocks, clawdey, dannyedwards, dcm1980, donski_chan, elvismartinezsmith, jonnyshaw, lluis_crespo, masha_njam, maxpinckers, nanel, panelomo, ratonchuelo, vinz-satori and yuvs

More Chances to Win

Congratulations to everyone who took part – especially tomasfrid our Grand Winner! We’re proud of the overwhelming response to this awesome competition. If you didn’t win this time or didn’t take part (where were you?), then head on over to our Competitions section in the Online Magazine to see what’s going down right now. Join in the action and put yourself in the running to win more Lomographic goodies.

written by devoncaulfield on 2011-02-12 #news #competition #wrangler-collaboration-rumble-announcement-competition-contest-follow-your-instincts-kustom-kulture


  1. vicuna
    vicuna ·

    Congrats to all the winners! :))

  2. eatcpcks
    eatcpcks ·

    congrats to the so many winners:D

  3. brommi
    brommi ·

    congraats!!! wow! a lot of winners!!!!!

  4. ck_berlin
    ck_berlin ·

    I have won!!! I can't believe it. Yeeehaaaaa! ! ! ! !

  5. susielomovitz
    susielomovitz ·

    wow! many winners! that's nice!!! :D.

  6. antibiotyx
    antibiotyx ·

    congrats guys!!!

  7. vandal
    vandal ·


  8. spoeker
    spoeker ·

    wohooooo thanks :D
    special congrats to @frauspatzi and @ck_berlin!! Yeah!

  9. anarchy
    anarchy ·

    Wow :)) Thanks!! and congrats to all the other winners!

  10. isilu
    isilu ·

    Wow! Congrats to all winners! :))

  11. yuvs
    yuvs ·

    YAY im so happy ! congrats to everybody !
    (btw how does it work to recieve the prices: i have never won anything here and have no idea !!)

  12. mochilis
    mochilis ·

    Congrats to all the winners!!! And... I can't believe I won, yippieeeee!!!! And we won a Diana+, wooooow!

  13. mephisto19
    mephisto19 ·

    congratulations to the winners and thanks for the diana :)

  14. marant69
    marant69 ·

    Thanks for the new Diana!!! Congrats to all the winners!!! :-)

  15. mephisto19
    mephisto19 ·

    ...but i do doubt that the overall winning shot is not manipulated digitally looking at the other shots on the lomohome... plus there are no locations, tags, cameras,... given.... hmmmm

  16. brommi
    brommi ·

    I want also to know with which camera and film @tomasfrid shot his photo!!

  17. hugolena
    hugolena ·


  18. niko_fuzzy
    niko_fuzzy ·


  19. blondielocks
    blondielocks ·

    Can't wait to get my limited-edition Wrangler Diana+ :)

  20. zenline
    zenline ·

    Congrats to all !!!

  21. frauspatzi
    frauspatzi ·

    Jiiiiiippppiee, i can´t believe it! i wooooon;-)

  22. cyan-shine
    cyan-shine ·

    Woohooo! Congats to all winners and thanks for the Diana+ :D

  23. johnccc
    johnccc ·

    OMG ! I won a Diana !!!

  24. javihacefotos
    javihacefotos ·

    congrats to all winners!!! thanks for new Diana Wrangler!

  25. superlighter
    superlighter ·

    wooooooooooooooow!!!! absolutely fantastic! thank U for the Diana+!

  26. trashpilotin
    trashpilotin ·

    congrats, well deserved!

  27. pushkar
    pushkar ·


  28. jeabzz
    jeabzz ·

    waaah thanx a lot :DD And congrats All !

  29. panelomo
    panelomo ·


  30. stickyvinny
    stickyvinny ·

    Congrats to all the winners! Especially the amazing jaded-amore! :D

  31. jaded-amore
    jaded-amore ·

    Wow! I can't believe it! Thank-you lomo! :D

  32. panelomo
    panelomo ·

    @tomasfrid what camera? film? - the vignettes on ur' photos looks a bit balanced eh?

  33. elvismartinezsmith
    elvismartinezsmith ·

    yeeeehaaa :) thanks a lot and congrats everybody! I didn't have a Diana, that's just perfect :D

  34. marant69
    marant69 ·

    @mephisto19 I did not want to say, but I have exactly your concerns!

  35. anarchy
    anarchy ·

    Shit, I think Stephan is right... All his shots look very much digital indeed when you have a look at them... :( It's a pity these things keep happening, I know you can't prevent people from uploading digital shots, but there should be more precautions made to prevent them from winning competitions, especially prestigeous ones such as this one... Maybe it's as easy as having a look at the meta-data of the digital image file, it could have the info about which camera was used (if it was digital, otherwise it would have the scanner info instead)...

  36. awesomesther
    awesomesther ·

    Aww.. what a shame if it really is a digitally enhanced photo :(
    Anyway, congrats to all winners esp a few of my lomo-friends there! :D :D

  37. stickyvinny
    stickyvinny ·

    I have to agree with the previous comments! I also share these concerns!

  38. miss_lisa
    miss_lisa ·

    woohoo I always wanted to try my luck with a Diana! =) Congrats to all the other winners!
    (how do they know where to send the cameras? will we get an email or sth?)

  39. acecaroline
    acecaroline ·

    very lucky day :)

  40. novakmisi
    novakmisi ·

    congrats !!!!!!

  41. the_luxemburger
    the_luxemburger ·

    nice winner-foto for the LOMO goes digital contest!! ;)

  42. mephisto19
    mephisto19 ·

    i do think i see an iphone here on that other shot???

  43. susielomovitz
    susielomovitz ·

    wow! it's absolutly digital... O.O

  44. iaki
    iaki ·

    please, no more digital winners =(
    I wanted so much this diana...and he/she got a LC-A+! and´s so unfair!

  45. iaki
    iaki ·

    I think the rules are easy, for all the rumbles: 3 tag, camera, location...and this? anything
    A lot of us put all the information for all photos, and this guy nothing

  46. marant69
    marant69 ·

    @mephisto19 Yes, i download it and i zoom the mirrors, an IPhone i confirm!! :(

  47. mephisto19
    mephisto19 ·

    Congratulations to our very own tomasfrid – Lomographer extraordinaire and the winner of the Wrangler Grand Prize. His vignetted, worn-out shot of this vintage motorbike with its strangely beautiful color shifts perfectly captured the ‘Working Heroes’ aesthetic. Burnt tones, an object of strength: robust, warm and ready for action. It has it all.

  48. blormore
    blormore ·

    This news is disheartening :(

  49. rav_bunneh
    rav_bunneh ·

    I love all the time, work and effort that the people keeping it analog in these contests. I thought the rule for every contests was camera, film and at least 3 tags. I don't know if the shot is digital... but if it is then it is shameful.

  50. shoujoai
    shoujoai ·

    Yeah, I was so wishing for this Diana and now I'll get it :D
    Btw. I'm not sure if the Wrangler competition was explicit analog-only, so maybe it's ok that this guy participated with a digital shoot... but I'd also prefer to have no digital stuff on

  51. peropero
    peropero ·

    I am absolutely disappointed with the judges on this competition.
    Everyone else realized the winning picture is digital, how couldnt the judges see it?
    anyways, congrats to all the other winners. it is hard for me to see so much true talent among those that could really have made it to the best shot of the competition left to being only 'runner-ups'.

  52. mephisto19
    mephisto19 ·

    @shoujoai why should lomography run a digital competition? that does not make sense to me....

  53. mochilis
    mochilis ·

    I agree with this camera/film/location/3 tags rule. They ALWAYS ask for it and most of us ALWAYS add them, not having metadata for a photo is a bit suspicious...

  54. mephisto19
    mephisto19 ·

    the problem is that there are no guidelines on the rumble sites.... so it MIGHT have been allowed to submit digital shots and it MIGHT have been allowed to leave all meta data away, but the thing is that is is not my idea of what the site stands for.... and if it happens once.....

  55. disdis
    disdis ·

    wow! Thanks!

  56. laurasulilly
    laurasulilly ·

    Well, I think the reason for this picture to win is quite obvious: it's the same style as the pics which were used for the Wrangler ad itself...he probably even used the same photoshop program to alter his iphone shot ;)

  57. cruzron
    cruzron ·

    hi all! we will look into the case and we will present a prompt and amicable resolution for all. in the meantime, congrats to the winners! :)

  58. mephisto19
    mephisto19 ·

    thanks @cruzron

  59. brommi
    brommi ·

    @cruzron: oh yes thank you! =]

  60. iaki
    iaki ·

    thanks Ron!

  61. aranmanoth
    aranmanoth ·

    I can't believe I won a limit Diana :O

  62. superlighter
    superlighter ·

    so now I have 2 Diana+! finally I can use one Diana+ with the 35mm kit and the other one for 120film and no more stress! :)
    and about the digital photo winner...*#%;§°°

  63. kylethefrench
    kylethefrench ·

    The only appropriate solution to this problem is to give me 1 million piggies. I think all would agree. :). Congrats everyone, nice work.

  64. horaciorv
    horaciorv ·

    The "Winner" have to be kick out of Lomo Community ! this is ridiculous ... how they can not see the pic is a fraud ???

  65. am
    am ·

    A diana whoohoo!

  66. crumpy
    crumpy ·

    Kicking the guy out of the lomographic community is a bit harsh dude. We don't know that there was any deception intended. what if he's just a guy that likes the lomographic style, doesn't have a lomo camera and wants to get involved. granted entering into the competition would be a judgement error, but i think most people would have expected anybody to recognise it as a digital photo, not least LSI employees. I've thought about uploading some 'phone-ograpghy' that I took when I had no money for film (albeit, clearly labeled as digital phone cam pictures). I'm proud of them, and think most people would appreciate them as I do.

    One thing is for sure. the rules need to be more black and white, and probably actually Enforced.

    congrats to all the winners. there is a great deal of beautiful pictures in that post.

  67. jaded-amore
    jaded-amore ·

    Anyone who knows lomography should know that its about film photography really, I think thats clear enough. It's just a shame that peoples talents with digital photography can over shadow the people that spend their time and money hoping to get a fantastic shot that embodies what lomography is about.
    It would be a real shame if it turns out that the winners shot is digital.

  68. fash_on
    fash_on ·

    congrats to the winners :D some lovely shots there!
    but the winning shot makes me sad :(

  69. vicuna
    vicuna ·

    I think that the requirements of tagging camera, location, film and 3 tags should be respected as it is for any lomographic competition... unfortunately it is not the case for the winning picture.... :(

  70. dogma
    dogma ·

    Congrats guys! and sad that these digital things are happening here :(

  71. gborin
    gborin ·

    Oh man, shame on me for missing this competition...

    shame on the ones who upload digital pics...

    And shame on the jury that chose a digital pic as the winner

  72. blue-dog
    blue-dog ·

    Oh no that is so sad and dishonest... and puts a depressing note on the day for legitimate winners. And to give the grand prize to an app. that is a want-to-be lomograph. There are contests for diga. people..I did not submit because I did not think any of mine applied to the contest. Now I wish I would not have second guessed myself. Also in the past I have kept out because I did not have the tags, or other information, or photo size needed to be right to be fair. I owned a LCA so I stayed out of the LCA race comp,. just saying...I have noticed that some people do not read the rules and some people do not care about the rules and some of them will win because LSI does not catch it. Today I feel bad for my loved lomography..I got spammed by the spammer and another digital shooter won a grand prize. A very sad day in lomo land today.

  73. blue-dog
    blue-dog ·

    So how many of them are I-phone apps, anyway.?.Now I am really getting down hearten.

  74. snoop
    snoop ·


    Like Ron said, we are looking into this case. The winning picture and the final selection was done by our partners at Wrangler since they cooperated with us on this competition. As you can see for these bigger competitions we usually have a different set of rules which is being worked out with the partners and a different judging which is then being worked on by the partner.

    we will now discuss the brought up issues.

    be sure to check the other competitions and keep the good spirt.

    We are always looking to get exciting prizes for you and that as many people as possible win.


    lomography online

  75. kylethefrench
    kylethefrench ·

    But I still see no support for my solution, 1 million piggies into my account.

  76. atreyuthechild
    atreyuthechild ·

    I understand that due to being partnered with another company the rules might be slightly different. But surely, by cooperating with Lomography - which is 100% fundamentally an analogue photography brand, it goes without saying that submitted photos should be analogue.

    By overlooking this they are undermining everything that lomography stands for (promoting an analogue lifestyle) and are simply passing it off as a hipster fad.

    Also by default he should be disqualified from the competition for lack of tags/metadata which were a submission requirement.

  77. atreyuthechild
    atreyuthechild ·

    this photo seems to be sporting a generic digitally enhanced border

  78. endowaty
    endowaty ·


  79. chaoticsense
    chaoticsense ·

    OMG I just saw my name! Thanks and congrats to all the other winners!

  80. stickyvinny
    stickyvinny ·

    Spam now too? Lol
    @kylethefrench If you get your 1 million piggies, can I have 5? :D

  81. vtayeh
    vtayeh ·

    Well besides all the mess with the grand prize, Congrats to everyone else!

  82. kylethefrench
    kylethefrench ·

    Yeah sticky u could have 10!

  83. crumpy
    crumpy ·

    For the meta data stuff, I'd like to suggest a software solution. E.g the site will not let you submit an entry unless the meta data is filled out. or maybe a prompt upon submitting that forces you to enter the data. just thinking out loud... or (to be precise) with my fingers

  84. gabysalas
    gabysalas ·

    @All, please be patient with us as we look into this whole issue. We will keep you posted with news. Also, please remember that Lomography employees are Lomographers as well! Our interest is in the continuation of this wonderful community.

  85. natalieerachel
    natalieerachel ·

    No friggin' way!!! The grand prize winner wins a TON of stuff! Lucky guy, congrats!

  86. natalieerachel
    natalieerachel ·

    Wow, I just read all the comments....not cool :(

    I have digital photos, but that was uploaded before I had lomo cameras. And I don't enter the photos in any competitions, and they are clearly labeled digital!

  87. willyboy
    willyboy ·

    Lucky douchebags.

  88. historiasdev
    historiasdev ·

    Tomaaaaaaaa!!!! I am one of the winners!!!! Thank you very much!!! :-)

  89. anselmialessandro
    anselmialessandro ·

    Yeah!!! Another Diana for me! Thank you! ena congratulations to everyone but tomasfrid
    I'm waiting for some news.
    Thank you and let the future be analogue

  90. mochilis
    mochilis ·

    Hey, how can we contact you to receive our prize? Or will you contact us? I just can't wait to use my new Diana! :)

  91. eastmoe
    eastmoe ·

    congrats to all lomographer winner...the diana camera look awesome.
    p/s please, no more digital winners..

  92. acecaroline
    acecaroline ·

    @mochilis yeah I can't wait for my new diana too !
    forget the grand prize winner, just send us our Dianas dear LOMOGRAPHY.COM ^^

  93. ajglick
    ajglick ·

    Congrats to all who won... except the cheater :-P.....but hey u can throw his prize my way lol Still waiting on the love on this end haha

  94. troch
    troch ·

    Congratulations to all of the runners up. You are the winners in my book!

  95. penya
    penya ·

    Hey, how can we contact you to receive our prize? Or will you contact us?

  96. johnccc
    johnccc ·

    Yeah , how dose this all work ? I want to get my hands on my Diana !!!

  97. porkchopsandy
    porkchopsandy ·

    WOW you kidding right?!?! This tomasgrid dude doesn't even own an anologue camera seems like!!! Whatever this iphone rubbish app he used is just so sick!!!

  98. stickyvinny
    stickyvinny ·

    So... Any extra Diana+'s hanging around?? :D

  99. pepper-b
    pepper-b ·

    Congrats to all the analogue winners!!! Hard to think that sometimes I need a whole day to shoot some decent photos...sometimes wasted film, shooting again...

  100. pepper-b
    pepper-b ·

    Congrats to all the analogue winners!!! Hard to think that sometimes I need a whole day to shoot some decent photos...sometimes wasted film, shooting again...

  101. lola_moon
    lola_moon ·

    Congrats to all you ANALOGUE lomographers who won! why don't you just ask the grand prize "winner" to show you the negative for his photo ;)

  102. squamy
    squamy ·

    Congratulations to the winners!! If any one has a 'spare' Diana let me know :D

  103. aranmanoth
    aranmanoth ·

    Is there some news about the competition? How can we contact you for the prize? :)

  104. chaoticsense
    chaoticsense ·

    @aranmanoth I wonder the same... hmm...

  105. atreyuthechild
    atreyuthechild ·

    yeah, any news on claiming the prize would be lovely :)

  106. atreyuthechild
    atreyuthechild ·

    yeah, any news on claiming the prize would be lovely :)

  107. fabyen
    fabyen ·

    wow my friends told me about this stuff, I couldn't believe it... So sad that the winner is not an analogue photo... let's hope it was a one time mistake!

  108. zulupt
    zulupt ·

    Wow, I won a brand new Diana+!!! It is the first camera I ever won in a LSI contest. Thanks LSI & Wrangler.
    Congrats to all legit winners.
    The grand winner shot sound fake to me too but I believe LSI is going to fix this, It is too serious! Most of us spend lots of time and money buying films and cameras and seeing a guy with no camera winning a dream prize like this with a cell phone shot is frustrating (in case all of this is true).

  109. ck_berlin
    ck_berlin ·

    Dear LSI! The 100 winners (me too) of the Wrangler competition want know how we get our prizes. Please let us know. Thank you.

  110. devoncaulfield
    devoncaulfield ·

    @all Hey guys, thanks for being so patient. We will be getting back to you ASAP because we have a big important announcement to make regarding this competition! Hang tight! ;)

  111. miss_lisa
    miss_lisa ·

    oooh sounds exciting :D

  112. devoncaulfield
    devoncaulfield ·

    Update over here guys :) Thanks to everyone for being so patient!…

  113. vinz-satori
    vinz-satori ·

    woooaaaahooouu!!!! ... first time I win !! Thank you so much for this nice special edition of Diana F+ that I received today !!! Congrats to all winners !!! ... keep on shooting analog ! :D

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