Tangs beat Ion Orchard, Orchard Central, and Paragon to win the title as Orchard Road’s Best-Dressed Building this year. Tangs dazzled the judges and shoppers with a pop art inspired facade and a Christmas tree made of recycled cosmetics bottles.
Tangs, founded in 1932, is one of the oldest retail stores in Singapore. This year, Tangs’ wowed the judges and shoppers with its colorful Xmas decorations. The entire walkway outside the department store is adorned with colorful crystal balls, heart-shaped decor, and a sea of LED lights.
The window displays are sponsored by a famous Champagne brand and showcase the lifestyle aspects of the brand.
To encourage shoppers to spend, they even have an outdoor cosmetics booth selling high-end Japanese products. A lot of ladies are seen patronising and checking out the products.
After seeing the Xmas decor of the other shopping malls, I must say that Tangs is a well-deserved winner.