Lomography in Company Magazine UK

2010-12-17 15

Heidi, the UK Online Manager was lucky enough to be featured in one of the UK’s biggest fashion magazines, Company, here’s her story of how it all happened…

Company is a very well known magazine here in the UK, available at all newsagents and supermarkets, so when they contacted me and asked me to take part in a feature on young female photographers I (nervously) jumped at the chance!

January 2011 issue, out now!

I work in Lomography’s UK team, and I have shot millions of rolls on my Diana, but I am in no way a professional photographer. Like many Lomographers I have been bitten by the bug, and am constantly trying to improve and get that great shot, but to be under the pressure of knowing I HAD to get the shot was terrifying!

A few days before the shoot I was sent a call sheet, we would be shooting at a studio in Shoreditch, there was a make-up artist, an art director, and of course a professional model. All this? For me? The heat was well and truly on. Luckily, and completely by chance, the model that Company had picked was Zara Martin, who I had already met a few times as I had invited her to be a LomoAmigo so at least I knew that she would be a friendly face, with the added bonus that she is also really into Lomography!

So, after a quick last minute pep talk and advice session from Adam Scott (UK General Manager and brilliant photographer) off I went, armed with my trusty Diana F+, a telephoto lens, an LC-A+ and about 30 rolls of different films. The shoot of course turned out to be great fun, although I couldn’t sleep that night, wondering if anything would come out on my rolls the next day.

Luckily for me, the shots came out! I can’t tell you how relieved I was. I quickly sent them off to Company Magazine, and had a telephone interview with them about why I shoot film. here is the finished article…

These are the shots they chose, shot on the Diana F+ , with Lomography X-Pro Chrome film , using the flash and telephoto lens. This was a great tip Adam gave me; stand at least two metres from your subject, use the flash, and the telephoto lens will give you a really great sharp focus right in the centre, with a deep vignette.

Of course, these are not my favourite shots, so here are a few that didn’t make the cut…

written by littlemisslove on 2010-12-17 #news #magazine #uk #diana #lgs #company #littlemisslove


  1. squamy
    squamy ·

    This is really cool! Congrats :)

  2. jcgepte
    jcgepte ·


  3. discodrew
    discodrew ·

    These are really great.

  4. coldkennels
    coldkennels ·

    Congratulations, Heidi!

  5. johnccc
    johnccc ·

    5 and 7 are killer shots ! I love the two shots they used and the article is great !

  6. sergio_m
    sergio_m ·


  7. dyluzo
    dyluzo ·

    awesome stuff I do love #1 +# 7 from your faves.!

  8. adamscott
    adamscott ·

    the first and last of your selection are really fantastic! If there's a diana book they should be in!

  9. azzzy
    azzzy ·


  10. golfpunkgirl
    golfpunkgirl ·

    woohoo! :))

  11. -adrien-
    -adrien- ·

    awesome! congrats.

  12. arty-arta
    arty-arta ·

    :D <3 Well done!!

  13. jorgesato
    jorgesato ·

    yeah, great!!

  14. joederville
    joederville ·

    Love the 7th - nice one! x

  15. kylewis
    kylewis ·

    Congrats on the feature!

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