Together with Mr. Li, Mr. Lee and Mrs. Li they drank rice wine (a welcome change to the St Petersburg Vodka) and in general the high quality and professionalism of the products and production by the Chinese company was awe inspiring.
In no time at all the Lomographers visited the company in China. Together with Mr. Li, Mr. Lee and Mrs. Li they drank rice wine (a welcome change to the St Petersburg Vodka) and in general the high quality and professionalism of the products and production by the Chinese company was awe inspiring. “The replacement and the copy of the legendary LOMO LCA will be produced here” agreed all parties. Thus, the planning and concrete implementation of the project “LOMO LC-A+” began based on the wishes of all Lomographers, which had become clear as a result of the online survey from April 2005. Employees and LomoAmbassadors from all over the world, including Vienna, New York, Hong Kong and beyond had sent in their ideas and plans for how they could improve on the original Russian LOMO LC-A without distracting from its original charm and style.
Small details needed to be changed, which made the lives of the Lomographers easier. A few new features were also added, which particularly during the preliminary years were incorporated into the new world of experimental analogue photography as was the lomographic way. The name was also updated; while retaining LOMO LC-A, which stood for the exact copy of the camera which had been born in the Soviet Union over 25 years ago, the added “plus” signified the fine improvements and additional features.To ensure the specific colour and optical “atmosphere” of the pictures, shot with the LOMO LC-A, they retained the so-called heart of the camera, the Minitar 1 Lens. The Lomographers united to reopen the good old lens workshop at the LOMO PLC factory in St Petersburg. As you all will remember they had designed the Minitar 1 more than 25 years ago and had until recently produced it; why should they not continue with this production! The exorbitant production costs at LOMO PLC, which had caused the discontinuation of production of the LOMO LC-A itself were accrued through the production and assembling of the individual components and mechanics, whereas in comparison the lens was produced in a much smaller workshop. The Lomographers politely put their idea to the Russians about the “heart transplantation” of the Minitar 1. Them Russian-produced lens should be produced and inserted in China where the LOMO LC-A+ was being produced. Lo and behold, from Russia came no “Njet”, and a quite high but nevertheless tempting offer to continue producing the lens. Thus, following the successful negotiations in China and thanks to the cooperative Russians, the extinct Russian compact camera, the LOMO LC-A, came to life again! According to the old proverb: the stranger a project, the better it is to have it made by the Russians and the Lomographers!
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