LC-A Big Book Chapter 33: The Online Survey and a Great Surprise

1

An online internet survey was conducted in April 2005, where Lomographers all over the world were asked their opinion on the follow-up to the LOMO LC-A. “Which functions on the camera should be retained? Which features were most popular? And should the follow-up LOMO LC-A camera jump on the bandwagon of digital photography or would it be better to stay true to the analogue snapshot camera?” These and many more questions kept going round and round the heads of the principal Lomographers in Vienna while they waited for enlightenment back from their internet community.

In 2005, after the final ending of the Russian production of the LOMO LC-A, pressure grew considerably at the Lomo headquarters in Vienna, to find an alternative supply source for the camera. Meanwhile, the Lomographic Society had become an organised, stable and global network. It sold and distributed all different kinds of analogue cameras, but it still hadn’t found an alternative for the Russian compact camera. After the disappointment brought by the numerous rejections in China, hope of finding a suitable factory for a new LOMO LC-A was fast disappearing.

However, an online internet survey was conducted in April 2005, where Lomographers all over the world were asked their opinion on the follow-up to the LOMO LC-A. “Which functions on the camera should be retained? Which features were most popular? And should the follow-up LOMO LC-A camera jump on the bandwagon of digital photography or would it be better to stay true to the analogue snapshot camera?” These and many more questions kept going round and round the heads of the principal Lomographers in Vienna while they waited for enlightenment back from their internet community.

The results were surprising and filled the Lomographic Headquarters in Vienna with euphoria. All the Lomographers showed their love for analogue cameras and definitely wanted to continue photographing using film! The survey yielded further confirmation that the LOMO LC-A should remain pretty much as it was and that maybe just a few new functions could be added. The majority of the global Lomographic alliance wanted the classic features of the LOMO LC-A – the automatic exposure, the Minitar 1 Lens, the night time long exposure function and the special LOMO LC-A focusing system to remain. They also sent in some important ideas for the Lomographers concerning new functional possibilities for the LOMO LC-A. The results from the huge online survey were extremely pleasing and motivating for the Lomographers in Vienna. The analogue enthusiasts and photographic film lovers throughout the world all felt the same. On no account did they want to see analogue photography and the great LOMO LC-A come to an end!

Taking into account the result, the first concept for the LOMO LC-A+ was born. “We’re making a 1:1 copy of the LOMO LCA, upgrading it with some useful improvements and features, and then mass produce it in China. The LOMO LC-A must live on, so that old Kholomyansky, our friend Lazar, Olga and all of us can continue to be proud of it!“ announced the Lomographers happily, following intensive discussions in the 15th district of Vienna.

Happy as everyone was, there was still the matter of finding a factory where the camera could be produced. The Lomographic Society stumbled across a reputable optical foundry in central China. Firstly, the Viennese group collected a few current Chinese camera models from this company, and shortly after dared to introduce the idea of the LOMO LC-A+ to the factory. They didn’t hold out much hope for acceptance. This reputable optical foundry boasts an excellent reputation in China and the rest of the world and is constantly developing its business. Interestingly it is also very similar to the LOMO PLC factory in St Petersburg and therefore became the perfect place to resume production of the LOMO LC-A. The factory was built in 1965 on the orders of Mao Zedong and in the same way as LOMO PLC, it was an amalgamation of several small works. At the beginning, the strictly confidential factory manufactured military products but in 1983 the factory was awarded a real name. Thereafter it concentrated on the market for civil cameras and today mainly produces camera parts in cooperation with Japanese manufacturers. Similar to LOMO PLC (see page 511 on the history of the factory) the Chinese factory stemmed from Communist times, has a distinct infra- and social structure (with a vast site including factory facilities, workers apartments, parks, a stadium and a hospital) and produces excellent optical glasses and cameras – what other factory could be more perfect for the continued production of the LOMO LC-A?

In spring 2005, the Lomographers introduced their concept of a 1:1 copy of the LOMO LC-A to the Chinese, and could hardly believe their ears. Instead of the expected “no” came the answer “We will study it.” A few months later the call came to say that a group of former employees, managers and engineers, had been found for the factory, who were ready to produce the LOMO LC-A and establish a manufacturing facility specifically for it. The managers of the Chinese Team were Mr. Li, Mr. Lee and Mrs. Li. And so a truly amazing project awaited the Lomographic world!

40. The results of the LOMO LC-A online survey from April 2005.

Have the full glory of the book here

written by ungrumpy on 2011-01-24 #library #lc-a #lomograpy #lc-a-big-book #excerpt

One Comment

  1. blormore
    blormore ·

    Fascinating read. I love history! :)

More Interesting Articles

  • LC-A+ and LC-Wide Face-off Poll

    written by Lomography on 2015-08-28 #news
    LC-A+ and LC-Wide Face-off Poll

    If the LC-A+ and LC-Wide were to compete in a head-to-head match, which side would you be on?

    6
  • Over and Above Water with the LC-A and LC-Wide Cameras and the LC-A+ Krab

    written by Julien Matabuena on 2015-08-23 #news #gear
    Over and Above Water with the LC-A and LC-Wide Cameras and the LC-A+ Krab

    Dive into our pool of handpicked community-taken lomographs courtesy of cameras from the LC-A and LC-Wide families and the LC-A+ Krab Underwater Housing. While you're at it, find out how you can earn piggies and have your own photographs featured on the Online Shop!

    1
  • 32 of the Coolest Mirror Self-Portraits Taken with the Lomo LC-A+

    written by lomographymagazine on 2016-06-18 #gear
    32 of the Coolest Mirror Self-Portraits Taken with the Lomo LC-A+

    Put down your mobile phone, pick up the Lomo LC-A+ camera, and snap unique and impressive self-portraits - no filter required!

    2
  • Shop News

    The New Daguerreotype Achromat 2.9/64 Art Lens now available for pre-order in Shop!

    The New Daguerreotype Achromat 2.9/64 Art Lens now available for pre-order in Shop!

    We're grateful for the overwhelming support from all our KickStarter backers. For those who were late to the party, we're happy to let you know that the Daguerreotype Achromat 2.9/64 Art Lens is now available for pre-order in the shop! Estimated delivery date slated for January 2017!

  • Wide-Eyed with Portrait Pride

    written by lomographymagazine on 2016-01-13 #news
    Wide-Eyed with Portrait Pride

    The Lomo LC-Wide creates an irresistible, saturated range of colors which is the perfect pairing for all you portrait connoisseurs out there. And with its brilliant 17mm Ultra Wide Angle Lens, you can get in on the action too! We loved how these proud portraits (and self-portraits) from our Online Community showed off the charming characteristics of the LC-Wide!

  • Stunning Silhouettes Courtesy of the Diana F+

    written by lomography on 2015-11-08 #news #gear
    Stunning Silhouettes Courtesy of the Diana F+

    For this week's selection, we put the spotlight on the lovely silhouettes captured by our community members with their Diana F+ cameras. Have a look and, while you're at it, learn how you can earn piggies and have your own photos be featured on the Online Shop!

    2
  • LomoAmigos: Dutch Uncles

    written by hannah_brown on 2015-09-02 #videos #people
    LomoAmigos: Dutch Uncles

    UK based Dutch Uncles released their fourth album titled “O Shudder” earlier this year. The band is composed of Pete Broadhead on guitar, Andy Proudfoot on drums, Robin Richards on bass guitar, and Duncan Wallis on lead vocals and piano. They've been busy on tour and have been playing in various festivals around the UK, and documented these experiences with an LC-A camera.

    1
  • Shop News

    Introducing the Daguerreotype Achromat 2.9/64 Art Lens Now Available on Kickstarter!

    Introducing the Daguerreotype Achromat 2.9/64 Art Lens Now Available on Kickstarter!

    We're thrilled to present our new Kickstarter project—the New Lomography Daguerreotype Achromat 2.9/64 Art Lens! Inspired by the bold brass design of the world's first photographic optic, the Daguerreotype Achromat Art Lens is a versatile tool seeking the great return of dreamy imagery.

  • Meet our LomoGuru: zulupt

    written by Eunice Abique on 2015-08-15 #videos
    Meet our LomoGuru: zulupt

    Aside from being an immensely talented lomographer, what makes him a perfect LomoGuru is his burning desire to share his knowledge. The city where he lives is full of people who are interested in analog photography, but the lack of easy access to film and equipment poses a challenge for them to pursue their passion. To keep them motivated, Hugo organizes workshops and tours on different film photography techniques and DIY tricks. Let's give a loud round of applause to Hugo Pereira, better known in the community as zulupt, our LomoGuru from Marinha Grande, Portugal!

    21
  • Fresh Lomo LC-A 120 Picks From the Community

    written by lomography on 2015-12-07 #gear
    Fresh Lomo LC-A 120 Picks From the Community

    A year and a few months since it was introduced, the Lomo LC-A 120 continues its exciting journey around the world—from busy streets to scenic far-flung places and everywhere else in between. Here are just some of the many places and faces encountered by this trusty, compact medium format camera (and their adventurous owners, of course!) in recent months, in photographs.

    3
  • Road Trippin With Zuli and the Sprocket Rocket

    written by Katherine Phipps on 2016-07-20 #gear #culture #people #places
    Road Trippin With Zuli and the Sprocket Rocket

    Lomography NYC chats with indie musician Zuli and his tour photographer Dave about experiences on the road, like how a broken down van was not so great in the moment but ended up making for a really great photo, and shooting with their new favorite camera, the Sprocket Rocket!

  • Shop News

    Additional Member of Diana F+ Family is Here!

    Additional Member of Diana F+ Family is Here!

    Snap your happy memories with the medium format Diana F+ Cortina! This special edition camera is a nod to fun winter holidays: snow-capped mountains, skiing and good times with friends and family!

  • Abstract Visions and Phantasmic Monochromes by Ian Llewellyn

    written by hannah_brown on 2015-08-28 #people
    Abstract Visions and Phantasmic Monochromes by Ian Llewellyn

    As a wildlife cameraman and photographer, Ian Llewellyn has worked on a number of television projects. The UK-based lensman breaks free from the strict confines of his profession by engaging in monochrome photography. His personal work is a plethora of abstract and experimental imagery, created in a style distinctly his own. Llewellyn is an ardent user of a Leica Monochrom camera, on which he mounted the Lomo LC-A Minitar-1 Lens, producing the most imaginative, phantasmic results.

    1
  • Trending Newcomers of July 2016

    written by lomography on 2016-07-29 #news
    Trending Newcomers of July 2016

    Every month, thousands of film photography enthusiasts from all over the world join the Lomography community. We welcome yet another batch of talented newcomers who stood out from the rest because of their exceptional photos.

    2
  • Top Shoutbox Users of July 2016

    written by lomography on 2016-07-29 #news
    Top Shoutbox Users of July 2016

    The shoutbox is always brimming with entertaining conversation and it's all because of these Lomographers.

    2