Wanted: Lomography's Analog Toycam Puts Vintage Camera Apps To Shame


As featured in Fast Company’s Co.Design.

The Sprocket Rocket camera from Lomography shoots arty lo-fi images and belongs in a museum itself.

Smartphone camera apps that take “vintagey” photos have been getting a bad rap lately. But Lomography has been making analog cameras for years that produce the genuine article sans algorithms: dreamy, hypersaturated photos with all the unpredictable grain and lens flare you could desire. Their latest creation, the Sprocket Rocket, lets you take panoramic photos that bleed all the way out to the edges of the film itself, like so:

Try doing that with Hipstamatic on your iPhone. Here’s a couple more images to bathe your eyeballs in:

The Sprocket Rocket creates these David Lynch-ey effects with two scrolling knobs that allow you to easily roll the film backwards and forwards in the camera for multiple exposures. And the ultra-wide angle lens projects your images over every millimeter of space on the film, including the 35mm sprocket holes (thus the name — get it?).

And just to give you more reason to lord it over your slave-to-digital friends, the Rocket includes pro-friendly features like a hot shoe for attaching a flash and a special shutter setting for capturing long or time-lapse exposures.

Of course, you won’t be able to Facebook these analog creations very easily. But hey, even amateurs have to suffer for their art a little.

*Special thanks to John Pavlus and Cliff Kuang at Co. Design for this fantastic review!

written by fookshit on 2010-11-03 #gear #review #sprocket-rocket #outside-editorial #contributor #codesign


  1. rdp_ribeirense
    rdp_ribeirense ·

    very good

  2. breakphreak
    breakphreak ·

    relax bud, hipstamatic pushes Lomographic sales

  3. breakphreak
    breakphreak ·

    pushes = promotes (of course :)

  4. micesc
    micesc ·

    and to develop? how would that be for us?

  5. ihave2pillows
    ihave2pillows ·

    I can see that one day, the digital world will come up with Apps that add sprocket holes, create vignettes, and let you overlap 2+ images to make a new "double". But for me, the creative process matters most and that's what separating the analog and the digital worlds.

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