New 110mm Soft Telephoto Lens for the Diana + and Diana F+


Soft Focus and Delightfully Dreamy: The “perfect imperfections” of this Soft Telephoto lens were carefully engineered to produce the following sample images:

Soft Focus and Delightfully Dreamy: The “perfect imperfections” of this Soft Telephoto lens were carefully engineered to produce the following sample images:

Colorful, soft, slightly blurry, vignetted, and light-as-a-feather Diana+ snapshots that are definitely more dreamy and decidedly more atmospheric than the Diana+ images you know and love.

Get a Little Closer –
Zoom into your subject and shoot them from afar. Great for candid shots, street photos, distant mountains, and wild horses. Telephoto images also have a “compact perspective” meaning that face portraits look extra-nice.

Shallow depth of field –
As the focal length of your lens gets longer, the depth of field becomes more shallow. Shoot on a smaller aperture for a dual-focus effect – with a focused subject against a creamy, blurry background.

Peer through the Viewfinder –
A viewfinder and plastic mounting bracket is included with your Soft Telephoto lens. Merely slip this onto the Diana+’s top crown, and get a full preview in front of your face.

Easy On / Easy Off –
The 110mm Soft Telephoto lens works with all Diana+ and Diana F+ cameras. Merely twist off the basic lens (as if you were going to take a pinhole shot), and instantly mount the lens. No mess, no hassle, and a whole lot of quickness.

The Soft Focus Telephoto is the youngest of four plastic siblings. If you haven’t met the family before, then extend your arm and give a hearty handshake all around. These other boys and girls work with every Diana+ and Diana F+ camera for a big interchangeable happy family:

Diana+ 20mm Fisheye
Circular fisheye images on a square print

Diana+ 38mm Super-Wide
A full-frame treat for the wide-angle connoisseur

Diana+ 55mm Wide & Close-Up
Two completely different perspectives in one lens package.

Diana+ Lens Bundles – It’s a tough choice. The Wide or the Tele? The Fisheye or the Close-Up? How about all of them at once! Fill your bag, your pockets, and your fannypack with Diana+ plastic optics and you’re covered for every possible eventuality. And save some pesos while you’re at it with our exclusive bundle deals:

Diana+ Lens Collection

Get the whole assortment! Twist off the basic 75mm Diana lens and slap on one of five different Diana+ perspectives.
105 Eur/135 Usd, Save 30 Eur/40 Usd with this exclusive bundle.

Diana+ Science Kit

Dive headfirst into the world of Diana+ and get each and every accessory you need for crucial medium-format analog snapshooting. We’re talking every Diana+ lens, two cameras (the Diana F+ and a rare Diana+ clone), the leather Diana+ bag, the magical Ringflash, and 15 rolls of film to get you started.
305 Eur/365 Usd
50 Eur/65 Usd

written by lucasjakobsson on 2008-08-28 #news #lens #diana #diana-f


Bringing an iconic aesthetic to square format instant photography, the Diana Instant Square fills frames with strong, saturated colors and rich, moody vignetting. Built to let your inspiration run wild, our latest innovation features a Multiple Exposure Mode, a Bulb Mode for long exposures, a hot shoe adapter and so much more! It’s even compatible with all of the lenses created for the Diana F+ so that you can shake up your perspective anytime, anywhere. No two shots will ever be the same. Back us on Kickstarter now!


  1. lomodirk
    lomodirk ·

    A dream comes true :)

  2. tom_ashor_bhaan
    tom_ashor_bhaan ·

    yey, the guy with lomo 135bc, the beautiful camera! i have one i have one!!! :PPPP

  3. graefin
    graefin ·

    wow! As soon as I have a Diana I will try to get hold of the 35mm and of the lense package!

  4. brendend
    brendend ·

    I'll have to add this to my lomo shopping list! Sigh..

  5. mephisto19
    mephisto19 ·

    great gallery

  6. zoe191
    zoe191 ·

    this should be my next purchase :)

  7. louvetau
    louvetau ·

    diana becomes stronger day by day. it seems she has it all. what is the next?!

  8. mephisto19
    mephisto19 ·

    just placed my order an cannot wait to try the lens...

  9. myloveletter
    myloveletter ·

    Diana is my best friend. And "face portraits look extra nice..." that's awesome. i want my face to look extra nice! ha ha...

  10. mephisto19
    mephisto19 ·

    who doesn't want it? so i will only shoot selfportraits

  11. laineyrocks
    laineyrocks ·

    i didn't get a viewfinder with mine just the plastic mounting bracket, help??

  12. laineyrocks
    laineyrocks ·

    nevermind found out that the plastic mounting bracket is your viewfinder

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