The Simple Use Reloadable Film Camera is widening its net further and hooking more creative people that are new to the world of analogue photography. A new Simple Use Film Reloadable Film camera is already preloaded with the B&W (Lady Grey 400), Color Negative 400, LomoChrome Metropolis or the LomoChrome Purple, but they are easily reusable as well! Whether you're a rookie to all things film or simply curious about the performances of the film formulas on the Simple Use Reloadable Film Camera, you'll surely love this fun, comparative review brought to you by the Lomography team in Italy.
Street and Outdoor Shoots
For street and outdoor photography, the Lomography Color Negative 400 film strikes balance with saturation and contrast. Interestingly, deep blacks are more evident with the LomoChrome Metropolis than with the B&W film, though there's more gradation of tone with the latter. In both low key and high key, the LomoChrome Purple is extra punchier with its surreal colors.
The B&W film (the Lomography Lady Grey) is more suited for a somber and cloudy aura due to its gray tonality. The Color Negative 400 would be perfect for more straightforward and candid shots on the streets. The LomoChrome Metropolis and LomoChrome Purple may suit a more editorial style of photography. The former will have more realism than the latter. The LomoChrome Purple will be extra spectacular when taking photos of places with graffiti and street art.
Tempering the Landscapes
If seeking warmer tones for the leaves, simply opt for the Lomography Color Negative 400. If you want cooler, bluer tones on the greenery, the LomoChrome Metropolis immediately adds those tones while deepening the contrast too. When not going for a more direct and candid style, the LomoChrome Purple uniquely shines with how it colors the foliage, instantly creating a purple wonderland.
A tip when using the Lomography B&W film to capture natural landscapes: try to compose with positive and negative spaces in mind to produce contrasts between black and white.
Popping Geometry with Architecture
When photographing works of architecture like buildings and bridges, always try to enhance the shapes! The Lomography Color Negative 400 easily does this with its vibrant saturation even in semi-cloudy conditions. Or you can go for the classic vintage style with the B&W film, only focusing on lines, shapes, and forms due to the monochromatic formula.
The LomoChrome Metropolis and LomoChrome Purple sharpen out the blacks, though color saturation may lessen with the Metropolis as it will naturally produce cooler, subdued colors.
When shooting still life indoors, make sure you'll have enough light source. A natural light source like an open window will suffice and give more dramatic emphasis on the subject regardless of the film. Various colors will pop more with the Color Negative 400, while the LomoChrome Metropolis and LomoChrome Purple will have a more balanced light-and-shadow ratio. The B&W film will be more suitable with boldly shaped objects to create more defined compositions.
When it comes to taking photos of people, any film variant on the Simple Use Reloadable Film Camera will produce brilliant results. Choosing a film would simply depend on the kind of atmosphere you're going for.
All films with the Simple Use Reloadable Film Camera translate the subjects very well on the photos -- crisp and clear. The Color Negative 400 enriches skin tones, while more light and contrast will be present with the LomoChrome Metropolis, also subduing the hues. The B&W film has a soft glaze that easily blends the tones between black and white.
Indoors with Flash
Still a new to lighting conditions when using film? When in doubt, especially when you're in a minimally-lit environment, use the flash on the Simple Use Reloadable Film Camera! Whichever film you are using (and reusing!), you can count on the built-in flash of the camera to bring out stark, colorful, clear and fine-grain pictures.
Analogue photography is made easier and accessible with the Simple Use Reloadable Film Camera, pre-loaded with four Lomography films to choose from. Which version of the camera will be joining your next analogue adventure?