Ask any analogue photography enthusiast if they think new films are good news and you’ll always get a resounding “YES”! That’s just the way it is — people are hungry for more film options now than they were a few years back so we get where the excitement is coming from. That’s why it’s no surprise that people are getting hyped up about news of Kodak releasing a new Ektachrome film to the market.
The camera and film company announced that they were working on a new Ektachrome color reversal film in January of 2017 and this had people talking. Kodak followed up with an update last November and now, they just released a few test shots with the new Ektachrome 100 film.
As expected, film lovers swarmed the comments section of their Instagram post like bees to a honeypot. Kodak’s video on Instagram now has a little over 11,000 views and hundreds of comments from fans who are pumped up to see the new test shots. The company added that they are still working on the new Ektachrome 100 formula. Only time can tell when the film will finally be out but one thing is for certain, it’s something all analogue photographers can look forward to.
Kodak pulled the plug on their Ektachrome line in 2012 and tagged lack of sales as the main reason. The previous formula of the Ektachrome slide film was initially developed in the 1940s. It had good color range and was a staple in the National Geographic arsenal.
What are your thoughts on this? Are you excited for the return of Ektachrome? Sound off in the comment section below and share your experiences with the old formula.