Brand New Mystery Product — Clue #1


That’s right, Lomographers! We’re back with a brand new mystery product. This one’s not like anything you’ve seen before, so leave your expectations at the door. It’s time to let go of control and embrace imperfection. Beautiful things will happen.

We’ll be unveiling our electrifying new creation on 20 June — that’s just a few days away! — but we couldn’t resist dropping a few hints for all you curious creatives. Take a look at clue number one:

Do those punchy colors, moody vignettes and gorgeous analogue effects look familiar to you? That may be the case, but when you see what we’ve done, everything will change.

Think you’ve solved the mystery? Compare answers with other Lomographers in the comments and stay tuned for clue number two!

2018-06-16 #gear #news #lomojune20


  1. eskodisk
    eskodisk ·

    MMM... They are all square...

  2. cancrelat777
    cancrelat777 ·

    My guess is that it's obviously and instant camera, but which one, I couldn't tell...

  3. cancrelat777
    cancrelat777 ·

    Or not, now that I've posted this comment, I can say that it could totally be a 120 film...

  4. crismiranda
    crismiranda ·

    Could it be a 120mm camera w/ interchangeable plastic lenses (as last shot is a fisheye?) Kind of Holga because of dark edges edges?

  5. robertofiuza
    robertofiuza ·

    Instant back for medium format camera?

  6. flamingoid
    flamingoid ·

    Peel-apart instant film?

  7. montagu
    montagu ·

    Seeing the polarization-caused black dot on the photo in the middle of the bottom row, I must assume it is shot on square polaroid film. Then, looking at the soft background behind the lovely model top right, it feels to me that this looks rather like the DoF caused by an aperture around f4.5 than f8 on a let's say a Holga. Finally, there is already a great new square camera in the line-up with the Lomo'Instant, so I will go for an instant square back for the LCA 120...;)

  8. pearlgirl77
    pearlgirl77 ·

    instant back for the diana f+ <3 ohhhmygoooosh i want it !

  9. hervinsyah
    hervinsyah ·

    La sardina 120

  10. wahiba
    wahiba ·

    Zoom lens for Diana?

  11. cabreb
    cabreb ·

    The pictures seem indeed instant shots... The black dots in the hilights are a known effect of instant film! A Diana Instax square back? But they say something different form anything seen before... A totally new Diana Instax body with interchangeable lenses? The Instax square format is perfect to readapt a 120 camera... 🤔

    My guess at the moment is: a new plastic camera set, with interchangeable lenses similar to the Diana F+, but with an auto exposure system and an Instax square back 🤔

  12. systemdevice
    systemdevice ·

    OMG @hervinsyah, wouldn't that be great? A 120 Sardina... <3

  13. srcardoso
    srcardoso ·

    A square format camera with interchangeable backs and lenses :-)

  14. hervinsyah
    hervinsyah ·

    @systemdevice it's a joke 😀 couple years ago when lomography produced too many new lasardina product, lomographer barakalofi made an article about enough new lasardina product and many lomographer made it as a joke at mystery new product article comment just like mine here 😂

  15. dupdupdee
    dupdupdee ·

    LCA120 Instax Back?

  16. vicuna
    vicuna ·

    Would be time for an square instant back for the Lubitel+..... remember, the lubitel back is easily removable...

  17. lizkoppert
    lizkoppert ·

    @vicuna, was thinking along the same lines. Like a square format to the MiNT TLR70.

  18. vicuna
    vicuna ·

    @lizkoppert yeah, seems clearly to be square instant, would be surprising if it's another instant camera, and a special edition doesn'deserve so much suspense... they already did an instant back for Diana, but install mini, so could be instant square for Diana and/or for the Lubitel (would be of much better quality) and would be the perfect response to the Instant TLR by Mint and the rebranded version by Rolleiflex... A square Instant Lubitel would certainly have something!!!

  19. gndrfck
    gndrfck ·

    one more film spoiler? ;)

  20. xxxexenexxx
    xxxexenexxx ·

    There was a failed kickstarter some years ago for 120 "instant" film. Could that be it?

  21. lizkoppert
    lizkoppert ·

    @vicuna, I agree with ya on the instax square format Lubitel (and I'd be interested), and I'm sure there's more than us two, who are aware of the instant mini back for the Diana. @xxxexenexxx, wouldn't it be good, if it was a 120 "instant" film?

More Interesting Articles