When it comes to fashion, everything has to move forward, and largely it's thanks to the aide of photography. Fashion photography history is about to be revisited at the Getty Museum’s detailed exhibition Icons of-of Style: A Century of Fashion Photography, 1911 - 2011 starting June 26.
Drawn from the museum’s permanent collection and public and private sources, Icons of Style will display more than 160 photographs of fashion and clothing taken by photographers who shaped the industry with evolving perspectives of style and beauty.
The show will begin with the year 1911 when the emergence of fashion photography began with French photographer Edward Steichen to create the initial artistic fashion photographs for Vogue Magazine. The next segment starts with photographer Louise Dahl Wolfe, who highlighted the style of ‘patriotic chic’ in her photography. The 1950’s, also called the Golden Age of Fashion Photography, meets various stellar names of camera holders that are still recognized today. The 60’s and 70’s then introduces the imagery of youth, sex, and alternative culture with the likes of William Klein and Helmut Newton. For the 80’s and 90’s, the Getty has Herb Ritts and Bruce Weber in helping the androgynous look prevalent during the era. Come the new millennial is a diverse selection of photographs from contemporary photographers and the on-going evolution of fashion.
The show will run through October 21.
Images are from the press kit.