Color swatches are more than just a piece of paper with different colors on them. Swatches are used widely in the fashion and cosmetic industries to determine which colors match specific skin tones and clothing. The goal is to achieve chromatic harmony. Use one color too many and it could ruin the whole campaign altogether.
It’s not just fashion that depends on color. A skilled cinematographer will instantly know which colors should appear in a certain shot to match the story's mood. Does it need to be faint for a softer effect? Which tones best represent power, suspense, or mystery? All of these things can be done by choosing the right hues. Photographers and videographers play around with colors to bring out details that would otherwise be lost.
The use of color swatches, wheels, charts, and tables isn’t a new thing. These materials have been around for quite a long time, and they were used for more than just aesthetic purposes. Some earlier color charts were used to depict different seasons and even character traits.
There's so much to be interpreted from colors, and that's what makes them such a powerful visual element. You can convey emotions, describe texture, illustrate events, and so on. You'll be surprised at what you can create with just colors.
We compiled some examples of this idea using some artful square snaps taken with the Lomo'Instant Square Glass. Each instant photo is like a pre-made color swatch with its square format and beautiful color rendering. Get the Lomo'Instant Square Glass from the Online Shop or at a Gallery Store near you and express yourself in colors.