Hans Hansen: Photography as Part of Design and Advertising

2018-01-23

German photographer Hans Hansen came to prominence while he was taking photography campaigns for Lufthansa in the 60's. Initially a graphic designer-in-the-making, the self-taught photographer saw a connection between graphic design and photography.

Hans Hansen, Untitled (from the series Bamboo Alvaro Abreu), 2011, © Hans Hansen; Hans Hansen, Untitled (Sim, Jasper Morrison), 2000, motif for Vitra International, © Hans Hansen; Hans Hansen, Untitled (shirt), 1980, motif for Kodak, © Hans Hansen

Prior to the trend of flatlays today, there is the photography of Hans Hansen, who was a prominent photographer and unique composer of images. Hansen was known to photograph chairs and products, including designs by Ray and Charles Eames, and Verner Panton, giving them his signature perspective, focal length, lighting and background, creating his own style of product photography. The Museum für Kunst und Gewerbe Hamburg relates both art and marketing in his photography:

"One might encounter a photo by Hans Hansen in the editorial section of a magazine, but just as likely also on the wall of a museum. The distinction between applied photography and independent artistic work, one ostensibly meant to aid viewers’ orientation, is immaterial to this photographer. For him what counts is making a good picture. But what are the qualities of such a picture, and how does Hans Hansen photograph food, or an automobile by Daimler-Benz, and what about chairs by the design company Vitra?"

Coming soon, the show Reconsidering Photography: Objects will boast 100 woks by Hansen from the Museum für Kunst und Gewerbe Hamburg's archive. The museum will open the exhibition on February 23, running through May 27.

Hans Hansen, Untitled (sports equipment), 1978, motif for Gruner + Jahr, Stern magzine, © Hans Hansen; Hans Hansen, Untitled (birds of paradise), 2006, motif for Gruner + Jahr, Geo magazine, © Hans Hansen; Hans Hansen, Untitled (menu card), 1993, motif for Lufthansa, © Hans Hansen; Hans Hansen, Untitled (bikini), 2011, motif for Gruner + Jahr, Geo magazine, © Hans Hansen

Images are from the press kit.

written by lomographymagazine on 2018-01-23 #news #still-life-photography #advertising-photography #hans-hansen

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