A new year entails a new set of visual fads and aesthetics to dominate the year. Earlier this January, many visual trendsetters reported their predictions in various aspects of contemporary art. It's Lomography's time to forecast for future of analogue photography.
The resurrection of Surrealist photography
Political correctness is ever active today. Globally we are seeing a world filled with human activity getting more and more involved with important issues. We do admit, realism is amazing but tedious. Art once again re-enters into the definition of idealism and escapism, where all things are unfamiliar and utopic. Surrealist photography through multiple exposures and collages will be huge for 2018.
Breda Milis of Adobe said: "There’s a reverence for the natural world, but with an intensity, an almost psychedelic twist. These artists are asking us to consider what is beautiful, and what is alive.”
Travel photography as art
Travel photography will be more rampant this year, according to Digital Arts Online. Many of which would showcase carefree, nature-loving lifestyles. Solitude and silence will be revered for the contemplative and pensieve approach to travel aesthetics.
Raining it purple
No surprise with this one -- Pantone's "Color of the Year" Ulta Violet will be touching every aspect of our lives -- from furniture, fashion, to visuals. Paired with the surrealistic trend to take over this year, it's going to be one purple daze. We're thinking that the Lomochrome Purple might just satisfy the craving.
The smaller the better: compact film cameras
As predicted by Lomography last year, 2017 was the year of film. And we were right. From new emulsions to rebranded stocks, new instant cameras and hybrids, the hype continues for 2018. Rangefinder expects small 35mm film cameras to be the must-have for every analogue photographer. That means resting from bulky cameras, medium and large format gear. Not surprised here, the ability to take it everywhere is an important aspect of the 21st century. Hmm, any takers for the Lomo LC-A+?
Black and white infrared film experiments
This trend is a surprising and exciting one. Shutterbug reported that a massive pile of monochrome film photographs coming from several photographers during the latter half of 2017.Year 2017 also saw the launching of Film Ferrania's P30 and Bergger's Pancro400.
What are you expecting to be popular for film photography this year?
We’re proud to introduce three new anniversary editions for the LC-A+, the LC-Wide and the LC-A 120 which feature a special embossed leather design. Available while limited stock lasts, pick up your piece of the Lomo legacy from the Online Shop or a Gallery Store near you!.