The existence of light grants us to see the whole spectrum of the prism. As we walk our way across the rainbow, we study, ruse and add meanings to the colors. This week, we'll be having Pantone's Color of the Year.
Pantone recently hailed PANTONE 18-3838 Ultra Violet as 2018's color, so what does this tell us of the coming months?
The annual coronation of color is no random ballot. It's a decision that reflects predictions of trends, art, and society, and the color ultra violet is a strong, individualistic hue that boasts originality, ingenuity, visionary thinking and a futuristic attitude.
In a world that is ever becoming more interrelated and complex, ultra violet poses a strong social statement of self-discovery and possibility. Purples have always been associated with enigma, thus this stark, bllue-based violet mimics the expanse of the cosmos, inspiring us to go beyond the limit.
Moreover, purple shades are associated with counterculture, unconventionality, and majestic artistry -- take Prince, David Bowie and Jimi Hendrix, all who brought this color to life.
Go on and color your year with this hue. Be the best version of yourself, take risks and challenges of things you thought you can never overcome.