As a world-renowned authority on bespoke color creations, the people at PANTONE Color Institute caught our eager attention when they announced that the 2018 color of the year is Ultra Violet. If you haven’t come across the vivid violet masterpieces Lomographers all over the world have been shooting with LomoChrome Purple Film yet then — oh boy — are you in for a pure, purple treat!
‘‘Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.’’ — PANTONE Color Institute
We tinted the planet violet when we invented LomoChrome Purple Film, and creatives everywhere have been going crazy for the innovative psychedelic substance — so crazy in fact that we sold out in record time! We’ve just restocked our popular purple emulsion and we can’t wait for you to take the plunge with our cutting edge new formula that has increased sensitivity, improved exposure, and less grain than ever before.
‘‘A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.’’ — PANTONE Color Institute
This year, we predict a purple future filled with awesome amethyst shades, deep magentas, cooling lilacs and lavenders, and of course, Ultra Violet wonderlands. Shoot in any weather condition, and explore unlimited color creativity by trying out different ISO settings. We recommend ISO 400, but play around and see what you can create!
‘‘Inventive and imaginative, Ultra Violet lights the way to what is yet to come.’’ — PANTONE Color Institute
written by genevievedoyle931 on 2018-04-07