Experiencing Life Through Black And White

Although we all enjoy living a colorful life, sometimes switching to the good old black and white world can make a nice change of scenery.

Photo by Elisabeth Gatterburg
"Black and white are the colors of photography. To me they symbolize the alternatives of hope and despair to which mankind is forever subjected." — Robert Frank

Channel True Emotions

Sometimes when there is a lack of color, we focus more on the emotions behind a photograph. When shooting portraits it can be useful to erase color because you can more easily empathize with the person in front of the lens. As Stefan Kanfer once said: “There’s something strange and powerful about black-and-white imagery.” When the color is gone, you get to see people in a raw and vulnerable way, which can help you create meaningful portraits.

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Shooting Black and White is Timeless

More and more people are undertaking this type of photography because it gives a timeless quality to the photographs. Expand your creativity with the Fujifilm Monochrome, combine it with the Lomo'Instant Wide and you will not only widen your view, but you will also create memories that last forever.

Photos by @edwardconde and Elisabeth Gatterburg

A Black And White Night To Remember

Have you ever stopped by the highway and stared at the captivating night lights? With this camera, you can quickly take long exposure shots and combine it with Fujifilm Monochrome to achieve even better results and experience nightlife from a different perspective.

Photos by @edwardconde

Whether you are hanging out with your friends for a Sunday brunch or partying your way through the night, the Lomo'Instant Wide will be your perfect creative companion.

Using the Fully Programmatic Shutter, the Lomo'Instant Wide will determine the right amount of the light for a flawlessly exposed instant! With an extensive set of creative features, the Lomo'Instant Wide lets you to experiment with all sorts of exciting shooting modes. Feeling inspired? What are you waiting for? Start shooting your very own super wide black and white shots now!

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Mentioned Product

Lomo'Instant Wide

Lomo'Instant Wide

We're thrilled to introduce the Lomo'Instant Wide — the world's most creative instant wide camera and lens system! Combining high quality craftsmanship with versatile features, the Lomo’Instant Wide is the instant camera for any and every person who revels in capturing every beautiful, bizarre and bewildering moment in a creative, super wide, crisply sharp and perfectly exposed way.

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