Nowadays, in photography and music, the dualism between analogue and digital has gone beyond the technological borders. It is evolving as a way to define different approaches towards the creative process.
In Lomography, we love to discover how artists express their creativity through photography. This time we contacted Sir Bob Cornelius Rifo*, the body and the soul of The Bloody Beetroots, to discover more about his creative process and his passion for photography through the pictures he shot with the Lomo'Instant Automat Glass.
The digital world has reduced the distance between the artist and their fans, increasing the opportunities to share contents in a way that was almost unpredictable 15 years ago. While in the past musicians communicated only with their music and some interviews, today an artist can communicate almost any aspect of its daily routine instantly. What is the effect of this advancement on the creative process? Is it influenced in some way?
I believe that this is a strictly personal choice. I prefer a communication which refers to my music, that never goes off topic. The digital world offers a vast range of choices, mine has always been focused on the quality of the contents.
How important is to have a captivating public image in today's music business?
Having a coherent public image with your own music has always been more than important, it is necessary.
Besides the connection with the fans, there is the network of artists that sometimes make them working together. You cooperated with a lot of huge artists from Paul McCartney to Jet, passing through Peter Frampton. How are these cooperations important for you?
The collaborations are essential for the growth of my project. Every single artist which I had the honor to work with brought knowledge and content without which TBB would not be able to evolve through the years.
How does a collaboration start? Do you compose a song specifically designed for a voice you like or you look for an important credit to put on the record, or is everything born out of friendship or even a coincidence?
Every song has its own development and its own research for the most suitable voice; sometimes is a coincidence or sometimes it comes thanks to friendship. In every case, empathy is necessary since it is the only glue to achieve a perfect artistic result. The mere research of an important credit will degrade the whole final result.
Last summer you played several shows in Europe and in Italy too and now you're doing a tour in North America. What do you think about the Italian music scene as an international artist? Do you think there is more room for emerging artists than in the past?
Italy is still partially connected to some exclusive major diffusion channels. Moreover, an international language that allows the artist to naturally evolve their own music is still missing. I feel the lack of a bilingual interface, as well as the lack of a cultural comparison with the rest of the world, penalizes the "step" outside the national border. There is a lack of identity.
Regarding the sharing speed of content as we discussed before, how was it to use an analogue camera?
When did your passion for photography start and what does this expressive tool mean for you?
I fell in love with photography in my pre-adolescent age watching my father shooting with a hold analogue SLR.
Photography is my second expressive means after music, it helps me in visualizing and analyzing.
I'm a fanatic of rangefinder cameras.
How do you like the Lomo’Instant Automat Glass and what is the feature you liked the most?
I like the fact it is a limited camera since I think the limitation is a privilege. Furthermore, I love to be able to share it easily with my collaborators that have just to push a button and shoot. Technically speaking, I love both the multiple exposures system and the 38mm lens.
From the musician perspective, where the analogue world is keeping an important role, starting from the instruments up to the equipment of the recording studios, what future do you see for the analogue world, especially in the photography?
Analogue technologies are essential to bring humanity to our creations, both in music and in photography. Inevitably it has to face the speed of the digital but both need each other.