A Decade of Diana: Introducing the Diana F+ Anniversary Edition


Lomography’s leading lady is making a triumphant return with a special new anniversary look! Inspired by classic 1960s American diners, our darling new Diana F+ 10 Years of Diana Edition comes in a funky matte red and pastel blue design, complete with a rockin’ retro gold lens.

The Diana camera is steeped in analogue history. This medium format queen has captivated the world since its birth in the 1960s, and became a certified favorite of New York based artists in the 1980s. And when we first laid our eyes on the Diana camera in 2007, we instantly fell in love. Immediately struck by its dazzling lo-fi lovability, we took it upon ourselves to make a modern reinvention.

An Analogue Queen

For the last ten years our dreamy Diana F+ has been following in its famous predecessor’s footsteps, faithfully keeping the medium format alive. With almost 50 different editions, the Diana F+ continues to surprise creatives everywhere with new and exciting colors and mini reincarnations. Millions of shots have been taken by hundreds of thousands of fans all over the world. And with two shutter speeds, multiple exposures, pinhole, and endless panoramas it’s easy to see why this clever camera has become such an enduring analogue icon.

Never one to miss a trend, Diana F+ has bags and bags of creative charisma just waiting to be unleashed. With interchangeable lenses, flashes, Splitzers, film backs the Diana F+ offers hundreds of shooting possibilities.

Credits: candeeland, lominido, tomiloveslomo & duffman

The Diana F+ has won the hearts of hordes of die-hard fans. “Miss Dee”, as Singaporean Diana Master, Lawry, affectionately calls the Diana F+, always produces radiant shots on 120 film, cementing its place as a cult artistic tool of avant-garde and lo-fi photographers.

The Diana F+ has got creativity in spades, continually inspiring books, short stories and vignettes, the adventures of this magnificent, medium format queen show no signs of slowing down anytime soon.

Credits: andrejrusskovskij, emkei, cindyjoe, 007-0815-styler, fruchtzwerg_hh & pan_dre

Pick up your Diana F+ 10 Years of Diana from the Online Shop, or visit one of our Gallery Stores worldwide.

2017-10-18 #gear


  1. candeeland
    candeeland ·

    WOW! So beautiful! <3

  2. zhenyaetoya
    zhenyaetoya ·


  3. ekeupratama
    ekeupratama ·

    a really nice and retro design! :o

  4. pearlgirl77
    pearlgirl77 ·

    ohh nice one !!

  5. roxyvonschlotterstein
    roxyvonschlotterstein ·

    Great Design.

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