When Lomography introduced the Diana F+, a homage to the beloved 60's medium format toy camera, it became an instant darling in 2007. The year after its launch the Diana World Tour began: the biggest party ever for the toy camera. Starting in Hong Kong - birthplace of the original Diana - and making stops in Tokyo, Seoul, Riga, Madrid, London, Berlin, Barcelona, Lisbon, San Francisco, Austin, L.A., New York and Toronto.
Let's jump back several years, relive some of the moments, and toast to the good times of the Diana World Tour!
The Opening Party in Austin
The guys over Lobo Sucio Creative recapped the whole event in for the Austin opening party.
Diana's Taipei Stay
Through some rose-tinted glasses, Zhang Henry boasts some of the uniquely-designed Diana cameras.
Livin' It in Barca
The Diana World Tour in Barca with food and photography! Frankly, it just can't get any better than this!
Diana, the Stylish Londoner
The future is analogue in London as queues for good music grace the gallery store and nifty DIY Dianas embellish the party.
A Date with Diana in Madrid
Lit wands at the ready as The Diana World tour illuminates the city of Madrid with light painting and nocturnal photography.
Meeting the Fans in the Hong Kong Exhibit
Diana, known for her international cult following among camera lovers, meets and greets her fans with a comprehensive display.
Home in the City of Angels
The beloved camera graces Los Angeles with a very gallery-style showcase of Diana's many faces.
A Classic in Milan
The tour in Milan revisits Diana's history and of course, flaunt the stylish hand-designed Dianas.
We’re proud to introduce three new anniversary editions for the LC-A+, the LC-Wide and the LC-A 120 which feature a special embossed leather design. Available while limited stock lasts, pick up your piece of the Lomo legacy from the Online Shop or a Gallery Store near you!.