Lomographer Denis Mamontov (@mmxi) combines his passion for snail mail and film photography in his one-of-a-kind postcard set featuring Lomography Gallery and Embassy Stores around the world. Here, he talks about his little project and what makes the analogue culture special.
Hello Denis! Welcome to the Lomography magazine. Tell us a bit about yourself and what you do.
I have a few hobbies and trying to find new areas where they can cross points to create something outstanding. I work as a project manager with background in design. I like biking, improving maps, contributing photos to Wikipedia, automating stuff.
How long have you been a lomographer? How did your interest with film photography started?
I started shooting film in 2009, my first camera was a Zenit TTL Olympic edition (very proud). I enjoyed playing with the depth of field and having light leaks. I found number of possibilities to experiment with film. Shooting new types of film was very joyful. I bought an LC-A to be my compact companion and it’s quite cheap where I live. Then I discovered Lomography, took part and won in competitions which made me even more stoked to keep shooting film. I also gathered a community of like-minded photographers in my city. Ran several contests for them to reflect the happiness and joy of shooting film.
Let's talk about these cool postcards. What inspired you to create them?
My friends brought me a couple of postcards from another city in Ukraine that had their famous buildings drawn with vector lines. My other interest is Postcrossing (a project where you can send postcards to anywhere in the world). I also like Lomography and I think there was an email from Lomography that was announcing new store opening. The jump directed me to the list of stores and I saw that the stores have nice architecture on their facades. This is where everything crossed and I had an idea to create this set.
Among these designs, do you have a favorite? What makes it stand out for you?
A visit to Lomography store would be so special for any film lover like myself that someone would like to share that with friends. For example share the joy of taking part in one of the Lomo Walks. It seems that Lomography stores are located in places that represent the city architecture well. I feel like Prague is the one that speaks for itself the most.
What do you think is the importance of keeping the analogue culture, like sending postcards and shooting on film, alive?
Every card is a testimony to someone's effort and dedication to the recipient, and the time taken to find a postcard, buy stamps, write a message, go to the postbox and mail it. Sending a postcard might not be as easy or cheap as sending an email, but that's precisely why it’s special. Same with shooting film - it sets some restrictions that make the result more valuable.
What's next for you?
I’ll be hosting a LomoWall at our city to celebrate 25 years of Lomography. That’s quite a creative challenge and I’m excited to have that this autumn.
If you're interested to avail Denis Mamontov's delightful postcards, head to this website. Limited prints are available and lomographers gets $5 off with the code "lomo" at checkout.