The Swinging Sixties was a cultural revolution in London, and it was the birth of a stereotype among photographers; the amateur yet confident shooter. And it all started with renowned and unconventional fashion photographer David Bailey.
Along with Terence Donovan and Brian Duffy (three of them collectively named by Norman Parkinson as "the Black Trinity"), the trio molded the culture of fashion and celebrity chic. It was a time when photographers could socialize with actors, musicians, even royalty. And Bailey was the poster boy photographer that every subject dreamed of cooperating with. Grace Coddington, creative director of Vogue, described him:
"It was the Sixties, it was a raving time, and Bailey was unbelievably good-looking. He was everything that you wanted him to be – like the Beatles but accessible – and when he went on the market everyone went in. We were all killing ourselves to be his model, although he hooked up with Jean Shrimpton pretty quickly."
Preview image was taken from the video.