Give Your Creativity the Edge! Introducing the Lomo'Instant Square


Ahoy there, analogue lovers! It's that exciting time again, we're buzzing with news. We're back on Kickstarter to bring you our latest wild and wondrous project: the Lomo’Instant Square.

The Lomo'Instant Automatic Glass Spark Burn Snap Crackle Pop Dusk Dawn Doodle Ticket-To-Ride Aphrodisiac Sharp Shiver Dare Sugar Spice Yodel Dance Discombobulate Haphazard Compact Smart Focus Flash Blush Bumfuzzle Kerching Kerfuffle Unlimited Fabulous Festoon Forever-Or-Never Crave Colors Shenanigans Shrubbery Serendipity Shake Share Square Camera.

We're talking about the very first fully analogue instant camera to produce Instax square pictures. We've been busy like bees, working away secretly on this little gem — and boy, we're proud. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, smart-zone focusing, as well as all of Lomography’s signature creative features that you love — unlimited multiple exposures, a self-timer, a portrait glass lens attachment and stacks more. There’s even a remote control shutter release tucked away in the camera body, which you can whip out whenever you need to shoot from the center of the action.

The Lomo'Instant Square is a lot of things. Firstly, it's a camera is inspired by all you Lomographers worldwide, who've forever been hungry to try out the square format.

Photos by Audrey Kwok and Lomography Staff

Secondly, it's the sum of everything we’ve learned: through our years developing instant cameras, our interaction with our awesome community (ahem — you), all sprinkled with a dose of good madness. The camera embraces core Lomography values: photography is not a complex, contrived process — but emerges as a living, breathing document — and is simultaneously an integral part of a situation. There are no bad or less important photos: photography is a celebration of life and all the little moments that make the world spin

Photos by Greg Ferro and Lomography Staff

Finally, we like to think of the Lomo'Instant Square as an invitation. Take your life and tint it, frame it, share it, shake it, scream it — yodel like no one's listening — upside down, loud and clear. When it gets dark, make it brighter. Start with the ordinary – the extraordinary will take care of itself.

The Lomo'Instant Square is constructed with a foldable mechanism, using bellows that make it both compact and retro. The design is a tribute to classic models that defined the golden era of instant photography. It comes in five gorgeous editions to suit every style: a sleek black edition, a crisp white edition, an elegant brown leather edition, a stylish red leather edition, and a colorful eye-catching edition exclusive to Kickstarter backers.

It will retail at prices starting from 199 USD, but Kickstarter backers will save up to 35% on the planned retail price, and can scoop up all sorts of extra prezzies. Make sure you don’t miss out on the Kickoff Special pledge packages! They offer the Lomo’Instant Square at the lowest possible price, but they’re only available for the first 24 hours of the campaign. There'll be plenty of other fantastic deals available until our latest Kickstarter campaign ends on 29 September 2017, too! Be there and be square.

written by ellakoppensteiner on 2017-08-29 #news


  1. -dakota-
    -dakota- ·

    I knew it! I knew it! :) Great idea!

  2. ihave2pillows
    ihave2pillows ·

    Oh Marvellous! I was wondering when we'll get a revival of square polaroids back :)

  3. poglad
    poglad ·

    Nice - but with 'keepers' running at about 10% from my Lomo'Instant Automat, I'm not going to spend any more money until I've managed to stop them all over-exposing. "Perfectly-exposed" must mean something different in Lomo-land!

  4. poglad
    poglad ·

    It does cross my mind, however, that this could be modded to make a fantastic 'Instax-back' for square medium-format cameras!

  5. mtsteve
    mtsteve ·


  6. robertofiuza
    robertofiuza ·

    My pledge is done!

  7. hervinsyah
    hervinsyah ·

    will wait for lomo instant automat underwatercase

  8. stouf
    stouf ·

    I like.

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