While we all await for Ferrania's Chrome 100 and Kodak's Ektachrome revival, there's a new E-6 process film soon to grace analogue lovers.
Welcome Rollei's "Vario Chrome", a warm-toned, medium to high-speed color reversal film meant for low-level daylight and other light sources. The film is being produced by Maco Direct, the German distributor which also produces films under the Rollei brand.
" Rollei Vario Chrome has a medium degree of sharpness, its image results are characterized by a slightly visible grain and a warmish image tone. As the name of the film suggests it has a broad exposure latitude from 200 to 400 ISO (DX coded at 320 ISO). If you intend to project the slides we suggest to shoot the film at 200 ISO whereas 320-400 ISO is preferable for scanning applications."
The pre-sale of the film will begin next Monday, July 3; shipping will be between July 10 and July 14.
We’re fizzing with excitement to introduce our latest Kickstarter project: the Lomo’Instant Square. We’re talking about the world’s first analogue camera to produce square-format Instax pictures. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, all of Lomography’s signature creative features — and a compact, foldable design. The Lomo’Instant Square has launched on Kickstarter. Come join the fun and back us on Kickstarter now to save up to 35% on the planned retail price, and scoop all sorts of extra treats. Be sure to snatch up the deals before they run out. Be there and be square!
Mondays are a bummer. Don't fret though, you're not alone in this. Everyone's feeling pretty lethargic on the first day of the weekday. Here's a Monday Moodboard in which everyone's in the mood for exactly what you're doing now.
Calling out all creatives! We all know that art is what makes up our lives. It's the passion that gives us the will and purpose to live. So, without further ado, here are the bad habits you'd want to cut for an enriching, creative life.
Go retro-futuristic with these photographs by Maria Svarbova that show off extremely controlled scenes and figures in mid-movement, no frill or joy, just austere compositions and the remarkable displays of discipline.
In the olden times, traveling was a rather intimate hobby. How so? To share one's journey to the unknown would require effort. Effort, in the sense you'd have to send them a keepsake with notes on the back. So why not relive the tradition of sending postcards with the Lomo'Instant Square?
The '90s was a memorable, incredible decade. Apart from the founding of Lomography and the community, there were other fads and pop culture icons that made noise, forever etching in the minds of many. Remember those Calvin Klein waistbands? We remember them, too.
London based photographer Alia Wilhelm is a regular contributor to forward thinking teen mag Rookie. She took a handful of Lomography films along to a photoshoot and talked to us about the joys of film photography and the trials and tribulations of being a teen.