In celebration of the reformulated LomoChrome Purple film, Lomography Gallery Store Soho recently hosted a new exhibition of analogue photographs taken by artist Adam Popli. It was an ongoing series of work shot on the (original formula) Lomochrome Purple film. The work offers new perspectives and combat change, shot in Iceland, Scotland, California, Nepal, Indonesia and India. The series invites the viewer to observe the landscape in an unfamiliar manner, to convey the artists' calls for environmental activism.
Monkey Shoulder Scotch Whisky provided complimentary drinks from their legendary mix trolley. The mix trolley is not just for mixing drinks, they provide music mixing too. Friends and Amigos new and old came along in their hundreds to celebrate the opening. There was a great vibe and loads of interest in the new LomoChrome Purple formula and Adam's beautiful work.