"We Do the Rest' is a photo-historical research and project by photographer Mark Schwartz in 1977. Schwartz was completing his MFA in photography when this project began. Inspired by the 1888 Kodak camera slogan "You Press the Button, We Do the Rest", he sent out medium format Diana film cameras to over 100 important photographers of that time -- some of them were Ansel Adams, Richard Avedon, Emmet Gowin, Robert Heineken and Larry Fink. Schwartz asked them to shoot the roll of film (16 photographs) and return the camera for processing. The project was never published or exhibited during Schwartz's time.
However, is daughter Sophie is set to disclose the mystery and wonder of the project. Fink was a friend of Schwartz. Here were his unpublished Diana images, accompanied by an interview.
Preview image was taken from the video.