"We Do the Rest' is a photo-historical research and project by photographer Mark Schwartz in 1977. Schwartz was completing his MFA in photography when this project began. Inspired by the 1888 Kodak camera slogan "You Press the Button, We Do the Rest", he sent out medium format Diana film cameras to over 100 important photographers of that time -- some of them were Ansel Adams, Richard Avedon, Emmet Gowin, Robert Heineken and Larry Fink. Schwartz asked them to shoot the roll of film (16 photographs) and return the camera for processing. The project was never published or exhibited during Schwartz's time.
However, is daughter Sophie is set to disclose the mystery and wonder of the project. Fink was a friend of Schwartz. Here were his unpublished Diana images, accompanied by an interview.
Award winning photographer & filmmaker Dean Chalkley has shot the likes of Daft Punk, The White Stripes, Oasis and Amy Winehouse. He has worked with a plethora of record companies & fashion brands over the years. We gave him Lomo'Instant Automat to test out his instant skills.
Do you love music? Lomography USA and Columbia Records have teamed up to find talented analog photographers to shoot concerts on film and have the work featured here in the Magazine. Check out this list of cities in which we are searching for a Lomographer, some shows as early as next week!
You might wonder why the world has gone green for today. Every 17th of March, one would find people wearing shamrocks, attending cèilidhean, marching parades, drinking the best Irish beer and whiskey in the area. No doubt, today is Saint Patrick's Day.
The best kind of street photography is the type where an outsider can see and learn so much about an unfamiliar place. Wherever he may go, London-based analogue photographer Claudio Gomboli possesses the gift of seeing and capturing daily street life with truth and beauty in them.
The South African photographer David Goldblatt is known for his lucid black and white photography of South African apartheid and its aftermath. This Parisian show boasts Goldblatt's work as a visual journalist and as a personal historian.
Colors mean differently for all walks of life. The color Scarlet is no mere orange-red hybrid hue; it's a passionate, haphazardous one. Lomography tries to understand the meaning of each complex color found in the gradient and what it means for most of us.