Lomography got some mass exposure when the Action Sampler appeared in a recent ad for Pepsi aired in Thailand during FIFA World Cup 2010 games. The lomo classic appears on a T-shirt worn by a character in the ad.
Many Thais are getting their first exposure to lomography as they watch the games of the FIFA World Cup Championship this month.
The Action Sampler makes an appearance in an ad being aired during the games. The ad is for the soft drink, Pepsi, and features a crowd of Thai youth with faces painted to celebrate the World Cup unfurling banners featuring international football stars.
Look closely, and you’ll see that one of the youth is wearing a T-shirt bearing the image of the quad-lensed classic.
Thailand is a very lomo-friendly country and features a Lomography Embassy Store in Bangkok. It’s fun to visit there and see signs of lomo culture almost everywhere.