We at Lomography know that film photography is alive and well, but it has begun to attract some very high-profile attention as analog processes rise in popularity. Recently, Al Roker of the Today Show visited the Penumbra Foundation and Lomography NYC to find out just what it is about film that people love so much.
Check out the whole segment in this video.
For those that haven't heard, "NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for viewers across America." Interested from a young age in the arts and photography himself, Al Roker wanted to find out why exactly people have been gravitating back to shooting film even though digital cameras are so ubiquitous. The day began with a very informative chat with our dear friend Geoffrey Berliner, the director of the Penumbra Foundation, who explained some history of photographic processes to explain how the medium became so important to people and why it remains so important today.
After our history lesson and exploration of antiquated processes, we blasted from the past to the present and future of analog, our very own Lomography Gallery Store NYC. Katherine, from the Lomography NYC team, showed Al around the shop and showed him just how easy Lomography has made it for people to dive in and live out their experimental and creative photographic dreams.
After a quick lesson on shooting with the Lomo'Instant Wide, it was back outside to 8th Street to test out just how easy, magical, and engaging shooting instant photographs can really be. Needless to say, after spending a few minutes with the camera, Al was a fan!