Using Colors to Control Emotions

Color may not be the least of elements you notice in an image or a moving picture, but it's definitely not the first. Usually, one would either gander in awe or look away if an audience member does notice a palette. But to actually know the psychology behind colors is a pretty undermined knowledge. You'd usually have your cool blues and tones for horror movies to evoke suspense and mystery; red for love, intensity; yellow for joy and hopefulness; purple for royalty and solemnity, so on and so forth. All colors have feelings in them.

Here's a video essay on the psychology of color as well as a bonus commentary on Hollywood's use of blue-and-orange combo.

Preview image was taken from the video.

2017-03-08 #culture #tutorials #videos #cinema #color #filmmaking #cinematography #color-psychology

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