The digital age eased in at the turn of the millennium, changing the way people took photographs. How did Fujifilm manage to stay afloat? By venturing into cosmetics. This may seem surprising and unlikely, but it turns out that the technology used in manufacturing film can also be used in pharmaceuticals and cosmetics.
Inside The Storm: Back from the Brink gives us the inside scoop on Fujifilm's success story, which involves keeping an open mind to innovation, taking risks, and honoring the culture from where it all started -- creating photographic film.
You’ve heard people throw the term around in a blasé way, chances are you’ve even delved into the ongoing debate about how to pronounce it, but have you ever thought about how to master these elusive little discs of photography wizardry? Learn how to slay bokeh with us in this step by step guide using the new Neptune Convertible Art Lens System.
The freedom of the analogue medium comes from the unlimited control and manipulation of light. Photographer Louis Dazy brings back his signature electric lights, neon bokeh and artful multiple exposures as he mixes and matches the lenses of the Neptune Convertible Art Lens System.
In the digital age, image-making has become easier. But for a photographer to grow, he's obliged to try out unfamiliar and strange things and methods. That's what photographer Neto Macedo likes to do with his photography, but only in the analogue grind.
The beauty of language is the variance of meanings and words that are exclusive to a culture. Some things, feelings, and circumstances hold more weight and nuance. It''s why, through Lomographs, we define those words.
Photographer Pauline Caplet likes to photograph with depth and simplicity, and to achieve this, she channels a timeless aesthetic for portraiture with the help of the Petzval 85 and Petzval 58 Art Lenses.