The digital age eased in at the turn of the millennium, changing the way people took photographs. How did Fujifilm manage to stay afloat? By venturing into cosmetics. This may seem surprising and unlikely, but it turns out that the technology used in manufacturing film can also be used in pharmaceuticals and cosmetics.
Inside The Storm: Back from the Brink gives us the inside scoop on Fujifilm's success story, which involves keeping an open mind to innovation, taking risks, and honoring the culture from where it all started -- creating photographic film.
Preview images were taken from the video.