Andrea Zvadova: A Multiple Matrix with the Lomo'Instant Wide

2017-02-23 2

UK based photographer Andrea Zvadova took the Lomo’Instant Wide out to the streets of London and used it to take a series of gloriously sinister double exposures showing London as a futuristic landscape.

Tell us a bit about yourself,

Born in Slovakia, currently living in London. I do beauty, fashion and portrait photography, using both digital and analogue.

How did you get on shooting with the Lomo’Instant Wide?

The Lomo’Instant Wide is a great light camera with really lovely look and feel in your hands. I guess the instant film gives you the satisfaction seeing the analogue result straight away, it is very playful way of taking photos. It leads you to appreciate each photo and think more how to shoot and what to capture before you press the shutter.

What made you decided to shoot doubles?

These are actually multiple exposures, sometimes 3 or 4 exposures in one frame. I wanted to continue with this theme I did previously on my medium format, capturing architecture in multiple exposure imagery, to capture the element of today’s city world removed from nature, a business capsule growing and penetrating into our daily life. I had an idea to take shots of buzzing night city life in business areas with clouds reaching architecture, creating a Matrix look.

What is it you love about film photography?

As I mentioned before, analogue photography makes you think more, prepare more for the shoot. You end up having less though better images. I love shooting on film, the quality and look of images is incomparable.


To see more of Andrea Zvadova’s work visit andreazvadova.com

written by lomographysoholondon on 2017-02-23 #people #soho #instax #architecture #london #lomo-instant-wide

Like what you see? Click here for more inspiring, festive articles on our Happy Holidays page. There you can enter an awesome competition to win a Lomography Hamper, take a fun quiz, and find all the latest daily deals!

Mentioned Product

Lomo'Instant Wide

Lomo'Instant Wide

We're thrilled to introduce the Lomo'Instant Wide — the world's most creative instant wide camera and lens system! Combining high quality craftsmanship with versatile features, the Lomo’Instant Wide is the instant camera for any and every person who revels in capturing every beautiful, bizarre and bewildering moment in a creative, super wide, crisply sharp and perfectly exposed way.

Add to Cart

2 Comments

  1. steamtug1959
    steamtug1959 ·

    Super !!!

  2. hannah_brown
    hannah_brown ·

    love these :)

More Interesting Articles