One of Lomography's proudest moments last year was the successful Kickstarter campaign for refashioning and revolutionizing instant photography -- gearing other people to embrace an analogue world. The Lomo'Instant Automat was designed to be the ultimate instant camera; for easy use, widened creative options and intuitive handiwork.
Let's hear what critics and photographers say about the Lomo'Instant Automat after several months of its launch.
A camera for creative and intuitive workflow
"The Lomography Lomo'Instant Automat is a fine choice for photographers who love the Instax Mini format and want a compact instant camera that captures crisp images, sets exposure automatically, and is just fun to use." -- PC Mag
"The majority of the time while working with the Automat I found myself shooting flash on in automatic mode with the standard 60mm lens. I have to say my favorite thing about this camera is just how compact it is. It’s smaller and has a better shape than it’s predecessor the Lomo’Instant and the photo results are way more predictable." -- Jeanette D. Moses on Popular Photography
For stylish gear lovers
"It’s not just the styling that makes this South Beach edition different – it also comes with a selection of accessories, including a lens cap that doubles as a wireless shutter release (there’s a slot for a button cell in the cap), a close-up lens, a wide-angle lens, a fisheye lens, and an object called a Splitzer. This isn’t an interchangeable-lens camera these are just accessories that clip on the front. The Automat is simple to use, with a power switch around the lens barrel that also operates the three-position zone focusing. Th viewfinder is small, but easy to find with your eye, and exposure is automatic." -- Tech Radar
An "instant" king
"The Automat is the camera that most effectively embodies this interaction—small, reliable, enjoyable, and honestly most important, truly fun to shoot with. This camera more than anything I’ve ever tested embodies all of the things that make this format great, not a mark missed by the designers. I can comfortably and confidently give the LOMO’Instant Automat my absolute 100% OutlierImagery seal of approval. If you are considering an Instax camera, the Automat truly is the king of the hill." -- Daniel Sawyer Schaefer on PetaPixel.